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‘Desh Ke Naam, Har Aasman’: Air India unveils patriotic video for Republic Day
Air India has unveiled a film on occasion of Republic Day, woven around the theme of patriotism. The air carrier says the film is about ‘aspirations and dreams and a yearning to fulfil the dream’.
The 90-second video released by the airline shows the patriotic zeal in two children who are in love with the tricolour. Be it the ‘Tiranga’ on top of a sand castle made by them on a sea beach to the top of a slide and right on the terrace looking at a highrise.
The film shows the girl proudly holding the tricolour while sitting in an Air India aircraft. An elderly passenger opens the vents to fulfil the girl’s dream of seeing the national flag waving in an aircraft flying thousand feet above the land.
According to Air India, the short video is based on patriotism and the narrative is ‘aesthetically brought out through crisp editing and subtle symbolism’. The makers say the video is special because of the real and inclusive treatment of the theme of patriotism. Renowned playback singer Shaan has lent his voice to the musical video.
The video ends with a sign off note,’Desh ke naam, har aasmaan’. The makers say the message imprints the stamp of India on every horizon of the world and highlights the aspiration of today’s India.
“This audio-visual is our tribute to the Nation. We believe that it is the collective responsibility of every citizen of the nation to join hands and take our nation to ever greater heights – and this film is our small attempt to inspire and encourage people to do the same,” Sunil Suresh, Communications Head, Air India, said.
In a big relief for the middle class, finance minister Nirmala Sitharaman on Wednesday announced five income tax measures in the last full budget of the government before the 2024 Lok Sabha elections. With the new announcements, calculations for your income tax will change. Follow LIVE updates
Watch: Budget 2023: Big relief for taxpayers ; No tax for income up to ₹7 lakh | Check revised rates here
Here is all you need to know:
1. People earning up to ₹7 lakh annually will not pay any income tax in the new tax regime as the personal income tax rebate limit has been increased to ₹7 lakh from 5 lakh.
Union Budget 2023-24: What’s cheaper and what’s costlier? Here is the full list
2. New income tax slabs:
Budget 2023: Full coverage
3. New regime vs old regime
The new income tax regime will be the default tax regime while the citizens will have the option to be in the old regime as well, the finance minister announced. Old tax regime allows PPF, NPS and some other concessions. So people above the 7 lakh annual income will have to judiciously choose between the new and old regimes. The benefits of the standard deduction has been introduced to the new regime.
4. Calculation: How much do you save?
An individual with ₹9 lakh annual income will pay ₹45,000 tax which is 5% of the salary — a reduction of ₹15,000 from the present ₹60,000. A person with ₹15 lakh annual income will have to pay a tax of ₹1.5 lakh down from 1.87 lakh.
5. Highest income surcharge reduced from 37% to 25%. “The Current tax rate in the country is 42.74%, among the highest in world. Budget23 proposes to reduce the highest surcharge rate from 37% to 25% in the new tax regime. This will result in the reduction of the maximum tax rate to 39%,” Sitharaman announced.
6. The limit of ₹3 lakh for tax exemption on Leave Encashment limit raised to ₹25 lakh.
7. Individuals with income of ₹15.5 lakh and above have been made eligible for astandard deduction of ₹52,500 in thenew tax regime in Budget 2023.
India has made significant progress in many sustainable development goals (SDGs) and the per capita income has increased to ₹1.97 lakh, finance minister Nirmala Sitharaman said on Wednesday.
She also said that the Indian economy has increased in size from being 10th to fifth largest in the last nine years.
The efforts of the government since 2014 have ensured better quality of life for citizens of the country, Sitharaman added.
Also read: Sitharaman outlines 7 priorities of Budget 2023, calls them ‘Saptrishi’
According to the Centre for Science and Environment’s State of India’s Environment Report, 2022, India’s overall Sustainable Development Goals (SDG) score was 66 out of 100.
The 2030 agenda for sustainable development was adopted by all United Nations member states in 2015, which provides a shared blueprint for peace and prosperity for people and the planet.
There are 17 sustainable development goals which are an urgent call for action by all countries in a global partnership.
Also read: From LPG rates to car prices, here’s what’s changing from day of Union Budget
Some of these goals are no poverty, zero hunger, good health and wellbeing, quality education, gender equality, clean water and sanitation, affordable and clean energy, decent work and economic growth, industry, innovation and infrastructure.
It also includes, reduced inequalities, sustainable cities and communities, responsible consumption and production, climate action, life below water, life on land, peace, justice and strong institutions and lastly strengthening global partnerships for the goal.
Barry McCarthy speaks during an interview with CNBC on floor of the New York Stock Exchange (NYSE), October 28, 2019.
Brendan McDermid | Reuters
Peloton CEO Barry McCarthy told investors Wednesday he doesn’t care that the company is losing money on its Bike, Tread and Row equipment. The business’s “path to the promise land,” he said, is its mobile app.
Peloton posted negative margins during the holiday quarter for its pricey connected fitness products, but McCarthy said he’s more concerned with aggregate margins, which were in the positive thanks to the company’s subscription revenue.
“We take a holistic view of the revenue stream and the expenses associated with both the hardware and the subscription associated with it. So from my part, I don’t particularly care about the hardware margin,” McCarthy said during the company’s earnings call.
“I care about it on an aggregate basis, and I care about the relationship between the lifetime value of the customer relative to the cost of acquisition,” he said.
In Peloton’s fiscal second quarter 2023, ended Dec. 31, the exercise equipment company lost $42.8 million on its connected fitness products, bringing the division’s gross margin to negative 11.2%.
The company’s overall gross margin of 29.7% was kept afloat by the $277.9 million Peloton made from its subscription business, at a margin of 67.6%.
While subscription revenue was effectively flat quarter over quarter, it exceeded sales from Peloton’s connected fitness products for the third quarter in a row. McCarthy told CNBC it signals a possible “turning point” for the company.
When asked about how the app, which features on-demand workout classes from the company’s pseudo-celebrity instructors, fits into the exercise equipment company’s overall strategy, McCarthy said his primary goal is to expand Peloton’s total market share by reaching a user base that it hasn’t been able to access before.
The cost of the app, which doesn’t require any Peloton equipment, is $12.99 per month compared with the $44 monthly cost for the company’s all-access membership that can be used on its connected fitness equipment.
“I think of it as its own end game,” McCarthy said.
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