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SpaceX’s Inspiration4 Mission: When to Watch the Launch

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SpaceX’s Inspiration4 Mission: When to Watch the Launch


Hayley Arceneaux, 29, is a physician assistant at St. Jude Children’s Research Hospital in Memphis. Almost two decades ago, Ms. Arceneaux, who grew up in the small town of St. Francisville, La., was a patient at St. Jude when bone cancer was diagnosed in her left leg, just above the knee. Ms. Arceneaux went through chemotherapy and an operation to install prosthetic leg bones.

Ms. Arceneaux could become the youngest American ever to travel to orbit. She will also be the first person with a prosthetic body part to go to space. She will be the health officer for the mission.

Sian Proctor, 51, is a community college professor from Tempe, Ariz.

Dr. Proctor, who holds a doctorate in science education, was among 47 finalists whom NASA selected for an astronaut class in 2009. The space agency chose nine new astronauts that year, but Dr. Proctor was not one of them.

She will be the pilot on the Inspiration4 mission, and the first Black woman to serve as the pilot of a spacecraft.

Christopher Sembroski, 42, of Everett, Wash., works in data engineering for Lockheed Martin. During college, Mr. Sembroski had worked as a counselor at Space Camp. He’ll be the mission specialist for Inspiration4.

The four crew members of Inspiration4 will be inside a Crew Dragon capsule built by SpaceX. The capsule will launch on top of one of SpaceX’s Falcon 9 rockets.

It’s the exact same system that is used to take NASA astronauts to the International Space Station. Indeed, the capsule they are riding in, named Resilience, was used for a NASA mission that launched in November last year. It returned to Earth in May and was refurbished for the Inspiration4 mission.



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Goldman Sachs picks 6 Chinese chip stocks — some with over 50% upside

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Goldman Sachs picks 6 Chinese chip stocks — some with over 50% upside


Workers work on a Panasonic SMT machine at guiyang Zhenxin Technology Co., Ltd. in Guiyang, Guizhou Province, China, July 27, 2021.

Costfoto | Barcroft Media | Getty Images

Analysts at Goldman Sachs have picked their top Chinese semiconductor stocks that they say are set for growth — some with a potential upside of more than 50% to the bank’s 12-month price targets.



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Senses Fail Wins With Joshua Tree Sessions Film Project

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Senses Fail Wins With Joshua Tree Sessions Film Project


Senses Fail has been a band for twenty years.  They are a classic four piece band whose sound is post-hard core or emo, similar to My Chemical Romance.  Buddy Neilsen is their lead singer and for the past six years the primary songwriter for the band. The band members include Nielsen, bassist/guitarist Gavin Caswell, drummer Steve Carey, bassist Greg Styliades and guitarist Jason Milbank. Typically Senses Fail plays in rooms which seat 1,500 – 3,000 people.

Like all musicians who have been forced to pivot because of Covid-19, Senses Fail has begun to find new ways to connect with fans, deliver music and create revenue for themselves.  The past year has shown a new willingness for fans to purchase livestreams when going to in person events is more challenging than it was prior to Covid.  Even outside of pandemic, the band’s fans are now mostly millennials in their 30’s now having children and don’t necessarily want to go out.  From this lens, the band saw a new opportunity to connect with their fans who were reluctant to go out and decided to pivot.

Senses Fail recently did something bold.  They took the money lent them by the Small Business Administration as part of their EIDL (Economic Injury Disaster Loan) and filmed a live performance in Joshua Tree.  This project, The Joshua Tree Sessions, was the single most expensive outlay ever made by the band.  They hired a director utilizing a film crew with 12 Blackmagic cameras.  The intention was to deliver a high quality one time single view event, rather than just another streamed concert.  The intention was to deliver something more than what the viewer was expecting.  For these reasons, the band took a significant upfront financial risk.  Just the rental of the cameras cost more than a car.   The project worked exactly as was intended by the SBA’s EIDL program:  the band used the money to create a product, which they then sold at a profit – attracting approximately 3,000 purchases of the live stream.  

For Buddy Neilsen, Joshua Tree, CA has been the touchstone for many significant live events.  It was there he found out his wife was pregnant with their first child, and there where he was a first responder to a terrible rock climbing accident.  Witnessing that accident was transformative for Buddy changing both the path of his life and inspiring him to fully commit himself to Senses Fail.  Because of this connection he has to Joshua Tree, and the many life altering events which happened there for him, it made sense to use that location to make new art.

But, building a concert in the desert is not easy.  It requires bringing in everything.  It’s often said there’s a lot of holes in the desert.  What’s less often said is that you can’t do much with a hole.  Senses Fail had to bring in everything from generators to create power, to mixing consoles, gear, lighting, trusses and even porta potties.  This is where art can get complicated.  Christo used to string miles of canvas across open land and over rivers, or wrap floating islands at sea.  Any vision can be executed with proper planning and budgeting.

Senses Fail planned a spectacle, with full production, and complex backdrops so they could film live performances of their 2004 debut Let It Enfold You and their next album Still Searching. They played these two albums in full at Joshua Tree. These performances constituted the Joshua Tree Sessions which were then made available by stream.

By offering their Joshua Tree Sessions to fans over a very short period of time, Sense Fail created both scarcity and urgency.  The end result is Senses Fail recreated community among its fans who all had to show up within the limited window the concert was available, or miss it forever.  The band is not going to replay the show.  It’s gone.  This is much like the model at a music festival where the headliner only plays when they play.  If they’re truly massive, like Foo Fighters or Green Day, nearly the entire population of the festival masses together, with most listening to the live music but essentially watching it performed on the screens because of their distance from the stage. 

For Senses Fail, or any similar band, there are presently five streams of revenue: live performance, streamed performance, merchandise including recorded music, publishing and sponsorship or advertising.  Senses Fail will release a vinyl album of their concert, but their plan does not contemplate future viewings of the video.  And, because of the quality of the production, Senses Fail was able to get a distribution deal for the album.  The album was recorded on their own label NAME***  , but Senses Fail has now partnered with a distributor as a result of the live stream while continuing to own their own content and masters.

The band is currently on a club tour in support of Bayside, a band celebrating their own 20th anniversary.  Senses Fail plans to release their new album Prose early next year.  This album is a more literary project, a modern commentary on the frailty and momentariness of life and what it’s like to live in current society as a parent during these times.  Half of the record is based on T.S. Elliot’s Wasteland, the other half is based on Walt Whitman’s poem To Think Of Time.

Their upcoming projects include a new vinyl box set made out of recyclable content which can be put into the soil and ultimately grow into a plant.  They are also making a version of their album where the vinyl has pressed flowers within.  These items, show the care in which Senses Fail creates the offerings for their fans.  They go way in depth in thinking out the possible options.  Senses Fail’s strategy with merchandise is to go  build different tiers and lots of choices.  By making that extra effort, the band continues to build community and engagement with their fans while driving revenue. 

Here is our conversation in both video and audio podcast formats:

I found Buddy Neilsen to be endearing as we discussed his approach to the band, the process of song creation and the ways in which Joshua Tree has impacted his life. There’s a certain literary aspect to the way in which he creates songs, and it shows in his manner of speaking and in the work he produces.

Ultimately, in a competitive world like music, the winner is always those whose projects emanate from the arts and those creators who prioritize their art.  Senses Fail is a misnomer.  In the way this group approaches its own business and what they offer their fans, their more accurate description would be Senses Succeed. I’m intrigued to see what they produce next.



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UK set for most widespread pay rises in over a decade – CBI By Reuters

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UK set for most widespread pay rises in over a decade – CBI By Reuters


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© Reuters. FILE PHOTO: Workers walk to work during the morning rush hour in the financial district of Canary Wharf in London, Britain, January 26, 2017. REUTERS/Eddie Keogh/File Photo

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By David Milliken

LONDON (Reuters) – More British employers are planning pay rises than at any time since the global financial crisis as they struggle to recruit staff following the coronavirus pandemic and Brexit, data from the Confederation of British Industry showed on Monday.

The CBI said 44% of businesses intended to raise pay in line with inflation and 24% planned above-inflation pay rises, the highest combined percentage since it started surveying businesses about this in 2009.

“Pay intentions are rising across the board as firms reopen and the economy recovers,” Matthew Percival, the CBI’s director of skills and inclusion said.

However he warned that businesses were likely to pass on higher wage bills to their customers unless productivity improved, especially as many also needed to repay loans taken out last year during the pandemic.

The prospect of higher prices is likely to concern the Bank of England as its policymakers meet this week. The BoE expects a short-term rise in inflation due to higher oil prices and supply-chain bottlenecks, but so far has said it does not expect lasting inflationary pressure from the job market.

Just over three quarters of the 422 firms polled by the CBI and recruiters Pertemps Network in late August said labour shortages were hurting competitiveness, the highest proportion in over five years.

The CBI renewed its call for the government to ease post-Brexit visa restrictions on European Union workers with in-demand skills.

Separately, manufacturing trade body Make UK said its members were seeing the fastest output growth in more than 30 years and expected output to return to pre-pandemic levels by the end of 2022, sooner than previously forecast.

“Growth prospects continue to accelerate for manufacturers as economies at home and abroad continue to open up. However, supply chain shortages and the rapidly escalating increase in shipping costs are threatening to put roadblocks on the road to faster growth,” Make UK chief executive Stephen Phipson said.

Make UK also criticised a recent government decision to raise employers’ social security contributions.

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