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5 Ways Animal Lovers Can Make Real Money in the Pet Industry



Opinions expressed by Entrepreneur contributors are their own.

Do you have a passion for animals? Are you looking for business ideas that are financially and emotionally rewarding? If you answered yes to both questions, you’ll be happy to know there is money to be made in the pet industry — and a lot of it.

According to the American Pet Products Association, 70% of U.S. households own at least one pet. In 2021 alone, Americans spent over $123 billion on their pets. That’s up from $103 billion in 2020. Why not grab a slice of this pie?

Let’s explore five of the top ways you can make money in the pet industry.

Related: 6 Reasons You Can’t Go Wrong With the Pet Industry

1. Pet sitting

I’m putting pet sitting at the very top of the list because there is a universal need for it and it’s a flexible business model. Taking care of other people’s fur babies in their homes while they’re away gives you a lot of control as far as how much you work and when — and it’s fairly easy to get started:

  • Decide on where you would like to offer your services. Will you only work within a 10-mile radius of your home or are you willing to drive further?
  • Acquire any local permits and licenses. You can do this by checking with your local business licensing offices.
  • Buy liability insurance that will cover you as well as the animals should anything happen while they are in your care.
  • Decide on what type of payments you will accept from clients.
  • Choose a unique name for your business that people can easily remember. Be sure to do an internet search to make sure that name is not already in use in your local area.
  • Create a business website that lists the services you offer and your rates. There are plenty of inexpensive website-building platforms that can help you build a great-looking site within minutes.
  • Market your new business! Flyers, business cards and social media are some great channels to use.

Once you get those first clients under your belt, be sure to ask them to leave positive feedback for you on your website so prospective clients can feel great about hiring you.

Related: ‘Man’s Best Friend’ — And Investment: The Thriving Industry of Pet-Related Franchising

2. Dog training

Life with a dog can be a joyful experience. Unless of course, that dog develops some frustrating behavioral issues like pulling on walks, barking at neighbors and chewing up furniture. That’s where dog trainers come in.

A career as a dog trainer is very rewarding. First, you get to spend your days surrounded by dogs! And second, you get to help people have better relationships with their pups.

Similar to the pet-sitting business model, there is some flexibility here. You can either run your own training facility and offer group classes, or you can visit clients’ homes and offer one-on-one training.

To become a dog trainer, you’ll need to get educated and get some experience under your belt before offering your services to clients. The Certification Council for Professional Dog Trainers (CCPDT) is a great resource to check out for information about becoming trained and certified.

Once you have taken the appropriate courses, it’s time to get some hands-on experience. Ask your friends and family if you can work with their dogs. You can also volunteer your services at some local shelters in your area. When you feel comfortable and ready, you can begin marketing your services to paying clients.

Related: How I Did It: Getting Started in the Pet Business

3. Pet insurance referrals

To continue growing their customer base and their bottom line, most businesses rely heavily on generating a steady stream of leads. Industries such as mortgages, insurance and lending in particular have a massive demand for quality leads. Because of this, they are willing to pay top dollar to acquire new customers.

Now add to this the fact that more and more pet parents are recognizing the benefits of having pet insurance and you start to see the potential. By creating a lead generation website, you can introduce pet parents to one or more of the many pet insurance companies in the country. Your website would collect the contact information from prospective customers and then sell that information to insurance companies. If you take the time to develop your website and have it rank for key search terms, this can be a very profitable business model.

To build a successful site, you’ll want to be certain to develop a lot of valuable content for readers. You can write content around the benefits of pet insurance, as well as around pet health and well-being topics. A quick search on YouTube or Google for the key components of a successful lead generation website should offer up plenty of advice and guidance to get you started.

Related: More Ways for Dog and Cat Lovers to Make Money

4. Pet massage therapy

For many people, pets are part of the family, and as such, they deserve their fair share of spoiling and pampering. Pet massage is a niche market that has seen tremendous growth in the past few years. Some of these businesses also offer acupuncture and hydrotherapy, as many pet parents are looking for ways to help their pets live healthier and longer lives.

It’s important to do a bit of research to see if there is a market in your area for pet massage. Talk to vets, vet techs, shelter staff, dog walkers and dog parents to see if people in your area would be willing to spend money on such a service. If the consensus is that yes, people would pay, just crunch some numbers to determine if you will be able to earn enough each month.

Next, look for a holistic animal health school in your area that offers training in pet massage. Once you have completed your training and gotten any certifications or permits you might need, it’s time to create your website and start marketing your services.

Related: How To Use Your Current Career As A Stepping Stone For Doing What You Love

5. Pet blogger

If you have pets, a lot of knowledge of said pets and a knack for writing, then a great business idea may be to start a pet blog. One of the best things about having a blogging business is that you can do it from anywhere. You simply need a laptop, an internet connection and a love for animals.

Bloggers who consistently write great content and create an enthusiastic following typically make affiliate income by endorsing products and providing readers with a link to make a purchase. Once readers make a purchase, bloggers receive a small percentage of the sale. Bloggers can also monetize their content with ads and sponsored content opportunities.

While blogging can be a lucrative business, the money won’t come overnight. In fact, forget about the money at the beginning. Your key goal is to create great content that is informative and helpful to the reader.

But what should you write about?

It’s a good idea to choose a specific niche. For example, writing a blog about pets in general is a bit… well, general. It’s better to drill down and find that niche in which you can be successful. For instance, you could focus on writing about cats, bunnies, fish or pet pocket animals like gerbils. You could also focus on a specific breed. Instead of a blog about dogs, you could create an authority site about Great Danes, German Shepherds or whatever dog breed you love and have experience with.

Take some time to develop your site and fill it with tons of great content around your specific topic. Once you get some traffic coming to your site, feel free to begin monetizing that traffic. You could use affiliate links to highlight a particular pet bed, pet toy or any other item that aligns with the blog post you’ve written. There is an almost limitless supply of affiliate programs in the pet space — just do a Google search and you’re sure to find a lot of companies to work with.

As you can see, all it takes is a love of pets and some great business ideas, and the pawsibilities for a solid income are endless.

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Tom Brady is Retiring. What’s Next for the NFL Champion After He Retires?



In a not necessarily surprising, albeit emotional announcement, Tampa Bay Buccaneers quarterback and football legend Tom Brady announced that he is officially retiring from the NFL — again.

“Good morning, guys. I’ll get to the point right away,” Brady said in a video posted to his social media accounts. “I’m retiring for good. I know the process was a pretty big deal last time. So, when I woke up this morning, I figured I’d just press record and let you guys know first, so I won’t be long-winded.”

The announcement, as of Wednesday morning, had garnered over 1.4 million likes on Instagram and over 7.4 million views on Twitter.

“You only get one super emotional retirement essay and I used mine up last year,” Brady said, referring to his announcement that he would be leaving the sport exactly one year ago to the day in 2022 before staging a comeback for one last season just 40 days later. “I really thank you guys so much to everyone single one of you for supporting me. My family, my friends, my teammates, my competitors… I can go on forever. There’s too many.”

Related: Tom Brady Joins Ex-CEO’s Comeback Venture

Brady is bowing out after an impressive 23 seasons in the NFL, his most notable career achievement being the seven Super Bowl championships he won (six with the New England Patriots, one most recently with the Tampa Bay Buccaneers during Super Bowl LV in 2021.)

Of these seven titles, Brady won Super Bowl MVP five times.

“Thank you guys for allowing me to live my absolute dream,” he told viewers on Wednesday. “I wouldn’t change a thing. Love you all.”

What’s Next for Tom Brady After His Retirement?

Many are wondering what’s next for the former QB, who currently oversees BRADY clothing (a sportswear, technical apparel brand) and TB12 Sports (a wellness company centered around the TB12 method, Brady’s intense diet and exercise regime.)

Related: Tom Brady is Officially Retiring. Here’s His Net Worth

Though both businesses seem to be booming (financials and earnings are not publicly disclosed), Brady also made headlines earlier this year following the brutal collapse of crypto trading platform FTX, in which the former QB owned 1.1 million common shares.

It’s estimated that his loss amid the company’s bankruptcy was around $45 million, per Bloomberg.

However, a May 2022 report from the New York Post may shed a little light on how lucrative his newest deal is set to earn him.

FOX CEO Lachlan Murdoch announced last May that Brady would be joining Fox Sport’s NFL analyst team on air when he decides to retire — in fact, Brady is set to be the network’s lead analyst.

Though Murdoch and the network didn’t specify or confirm what exactly the deal entailed, The Post reported that the monster deal was a 10-year contract with a $375 million payout for Brady.

“What has been reported isn’t an accurate description of the deal and we have not released details beyond what was disclosed on our quarterly earnings call,” Brian Nick, a Fox spokesperson, said pending the rumors—though he did not specify exactly what was inaccurate.

Related: Who Lost Money in FTX? Tom Brady, Kevin O’Leary and More

Brady spoke about the looming new gig just days before he announced his departure from the NFL on his podcast Let’s Go! with guest Stephen A. Smith, sharing that he was excited about the new role and all that it would entail.

“There’s so much to learn, there’s so much to teach, you know, it’s ever-evolving. Believe me, as much as you think I’m willing to teach people, I’m really looking to learn,” he said humbly.

Brady’s net worth is an estimated $250 million, according to Celebrity Net Worth.

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8 Practical Tips to Maximize Efficiency in Real Estate Investing



The real estate world is highly competitive, so those who pursue real estate investing must work hard to stay on top of their game. News events, market shifts, financial technology, and a host of outside factors can change the investment terrain seemingly overnight.

Real estate investing also offers investors tax benefits. Investors can take advantage of depreciation deductions and capital gains exemptions, which can provide a significant tax advantage. Additionally, investors can use a 1031 exchange to defer capital gains taxes on the sale of a property by investing the proceeds in a new property.

Done right, real estate investing can be (and often is) an incredibly lucrative endeavor. However, making a career in real estate sustainable and consistently profitable is also a complex and time-consuming process. Maximizing your efficiency is essential to ensure you get the most out of your investments, especially if you are working as a team of one.

Listed below are eight practical tips to help you do just that. These tips will help you get the most out of your real estate investments, from creating a well-defined investment strategy to taking advantage of automation tools.

Whether your preferred niche is in the residential market, wholesale real estate, property management, or elsewhere, adhering to these guidelines will help you save time and make more informed decisions to maximize your returns.

1. Develop a well-defined investment strategy

Investment strategies are the blueprints for your real estate ventures and are crucial for maximizing efficiency. Before investing in any property, you must have a well-defined investment strategy.

In what kind of properties do you want to invest? What is your target return on investment (ROI)? What are the acquisition costs? How much cash flow do you expect from each property? Answering these questions will help you better define your investment strategy and make better decisions in the long term.

If you’re just getting started with real estate investing, start by building a property finder. In the property finder, list all the types of properties you want to invest in and the reasons why. By doing this upfront, you’ll save time when looking for deals later on since you’ll know exactly what you’re hoping to find.

2. Utilize automation tools

Automation is one of the best ways to save time while investing in real estate. Whether researching properties, managing your finances, or scheduling meetings, automation tools can make your life much easier.

One of the best ways to save time while investing in real estate is to automate your financial processes. If you’re managing all of your own finances, you’ll want to find ways to automate as many tasks as possible. Targets for automation include routines like paying bills, tracking your spending, and setting up automatic transfers to your savings account. These tasks can be extremely time-consuming, especially if you manage more than one investment property.

If you’re managing more than one property, you’ll want to automate as many financial processes as possible to save time. For example, you can set up automatic bill pay to pay all your expenses, such as property taxes and maintenance fees, consistently.

3. Leverage market research data

When it comes to real estate investing, the amount of data you have at your disposal can make a huge difference. You need access to the correct data to make the best decisions when investing in real estate.

You can tap many different sources when it comes to market research data. One of the best market data sources is the National Association of Realtors’ Market Data section. Here, you’ll find a wide variety of data, such as average home prices, inventory data, and historical market trends.

For data on a specific city or neighborhood, sites like Trulia and Zillow can help you find what you’re seeking. These sites offer tons of data, such as average home prices and rental rates, and can make it much easier to make informed decisions.

4. Network with other real estate investors

While it may seem like you’re competing against other real estate investors, it’s also essential to network with them. By networking with other real estate investors, you can gain access to deals that may otherwise be off-limits to you.

In addition, you’ll likely find other real estate investors who are also trying to discover great deals. Working together with other real estate investors is a great way to pool resources, share information, and get access to deals you may have yet to see on your own.

Real estate investors can also partner with other investors or developers to invest in larger projects. Partnerships are a great way to gain access to larger investments with lower levels of risk. Investors can also invest in real estate investment trusts (REITs), which allow them to invest in large-scale properties without having to manage them directly.

While there are plenty of online groups for real estate investors, nothing beats the value of networking in-person. If you’re interested in meeting other real estate investors, join your local REIA chapter, attend meetups, and find different ways to connect with like-minded individuals.

Networking has its pitfalls, though. The real estate market has a reputation for volatility, and any alliances you form could cause regret later on. Assuming you’ve clearly defined your goals, it will become much easier to identify partnerships that make sense for your long-term objectives. Similarly, you’ll develop a keen sense of when to walk away.

5. Focus on finding great deals

Real estate investing is an incredibly competitive industry, and finding a “great deal” is one of the most critical aspects of the process. You’ll want to take advantage of different resources, such as the MLS, to find these great deals.

When looking for deals, it’s essential to be as efficient as possible. Instead of browsing through every property listed in the MLS, use different filters and search criteria to narrow down your options.

For example, you can search properties with low equity or cash-flow properties to find deals that are likely to close quickly. While searching for deals, it’s important to remember that not all of these opportunities are created equal.

6. Outsource tasks that don’t require your expertise

Depending on your investment strategy, you may come across tasks that don’t require your expertise. For example, you may need to hire a property management company to manage your rental properties, or you may need to hire an attorney to help you close on a property.

While these tasks are necessary for real estate investing, they can be competently accomplished without your expertise. As such, you should outsource these tasks to specialists who are more qualified than you.

For example, property management companies have access to plenty of data that helps them make better decisions, such as average rental and tenant turnover rates. By outsourcing these tasks, you’ll save time and get access to data and expertise that you don’t have.

7. Take advantage of real estate software

Real estate investors are a data-driven bunch, so it’s no surprise that many rely on real estate software. Real estate software allows you to manage all aspects of your business, including tracking your finances, managing your team, and finding new deals. Plenty of different real estate software solutions are available, so it’s crucial to find one that best fits your needs.

When selecting real estate software, ensure it’s compatible with your devices, such as your phone or computer. It’s also a good idea to choose a real estate software solution that integrates with other tools you use, such as Google Sheets or accounting software, such as QuickBooks. Selecting a real estate software solution that integrates with other devices can save time by automating some of your processes.

8. Set clear goals and objectives

As with any other business venture, it’s vital to set clear goals and objectives with real estate. If you don’t know where you’re going, it’s almost impossible to get there. By setting goals and objectives, you’ll be able to make better decisions, reduce risk, and increase ROI.

When you start investing in real estate, you’ll have all sorts of ideas about what you want to achieve. With so many goals to achieve, it can be challenging to stay focused and make progress. By creating a checklist, you can easily keep track of all your goals and see how close you are to achieving them. Checklists are also a great way to stay focused and help you keep track of all the things you need to do by a specific date.

As you embark on your real estate adventure, keep a recurring reminder in your calendar software to chart progress and revisit your initial work. The real estate market is in a constant state of flux. Interest rates, market upswings (or downturns), new technological advancements, and a veritable legion of other factors outside your control ebb and flow. Even just six months ago, what seemed like a great idea may no longer be appealing to you or unprofitable.

Overall, real estate investment offers a variety of opportunities for investors. From buying and selling property to financing businesses and generating passive income, real estate investing can provide a steady income for those willing to commit to a strategic plan. With the right resources and a sound investment strategy, real estate investing can be a great way to generate wealth.

Featured Image Credit: Pixabay; Pexels; Thank you!

The post 8 Practical Tips to Maximize Efficiency in Real Estate Investing appeared first on Calendar.

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3 Ways to Boost Confidence



“As a business owner, you’re going to face all sorts of challenges,” says business development consultant and Entrepreneur magazine writer Terry Rice. “But a lack of confidence will tank your chances of success faster than any real obstacle.”

So how do you shake off imposter syndrome when you’re attempting something new? Here are three ways to boost your confidence.

1. Realize confidence comes from past experiences, not pep talks. You don’t need motivational posters to remind yourself about what you can do. Jot down ten challenges that you’ve already won. Keep this list handy to remind yourself of what you’ve already accomplished and why you can take on new challenges.

2. Stop worrying about other people’s opinions. Most people are either rooting for you or ignoring you, so just focus on getting 1% better every day.

3. Learn to see failure as data. Think of every project, pitch, or sales call as an experiment. You’re testing something out, and if it works, great. If not, you’ve learned something and can improve your approach going forward.

Related: 60-Second Tip on Getting More Productive

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