Entrepreneurship
Gen Z Is Making Ugg Boots Fashionable Again: Report

Ugg boots, the furry, sheepskin boots that defined the 2000s are back, apparently, with spiking interest and Gen Z cachet, according to data from shopping website, Lyst.
The site’s annual quarterly report that highlights the “hottest” 20 fashion brands was released on Thursday, and, as Insider noted, Ugg is on it for the first time since the index began in 2017.
“Gen Z shoppers are breathing new life into once dormant brands … with over 1.2 billion mentions on TikTok — Ugg’s influence is undeniable,” the report notes.
The boots were also sold out of stores during the holidays, it added.
Generation Z, or people born between 1997 and 2012, has demonstrated a penchant for bringing back old technology and trends, from flip phones to “vintage” headphones with cords.
But Ugg boots go back much further — the word “ugg” is actually a general term in Australia that means boots made from sheepskin and fleece, according to the BBC.
The company that created the “UGG” boot, Deckers Outdoor Corporation, is based in the U.S. and has tried and failed to trademark the word in Australia (where a court decided it was a generic word and thus could not be trademarked), the outlet added.
The company says the boots began to gain popularity in California in the 1980s. They were first featured on Oprah’s Favorite Things in 2000 (a huge brand-maker back then) and became “cherished commodities” early in the decade, according to Vogue.
The boots later gained prominence again with a fashion movement that prioritized “ugly” clothes, and have since become an unironic Gen Z favorite, per Insider. Kylie Jenner was also spotted wearing them in November.
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Entrepreneurship
Unwind at Club Mahindra Ashtamudi Floating Cottages

Ashtamudi is a one-of-a-kind destination located in the picturesque region of Kollam in Kerala. It is an ideal spot to escape urban chaos, let your guard down, unwind and rejuvenate. The serene beaches and the azure backwaters of Ashtamudi have pleased many kings, environmentalists, bards, and photographers for ages. It is a place where history and age-old traditions are kept alive.
While tourists of all kinds and age groups come to this beautiful town to enjoy a blissful holiday, it is known as a place to relax and rejuvenate and attracts many young couples and those who wish to go for ayurvedic treatment. You can start your holiday to Ashtamudi by booking your stay at the Club Mahindra Ashtamudi resort in Kollam. It is one of the most premium resorts in Kerala, where you get the novelty of staying in a floating cottage over the luminous Ashtamudi backwaters.
If you are wondering what is so special about this resort, let us tell you why it is the best haven to rejuvenate and enjoy a memorable holiday.
Beautiful location
If love at first sight happens for real, you will surely fall in love with the Club Mahindra Ashtamudi resort immediately. Located close to the serene backwaters, you get an uninterrupted view of the azure backwaters from your cottage.
The fairy tale-like setting around the resort adds a whole new level of charm to your holiday experience, calming your mind and making you feel relaxed. The serene setting with gleaming waters and the swaying palm and coconut trees also make the perfect backdrop for some stunning Instagram-worthy pictures!
Traditional décor meets modern amenities
A relaxing holiday is all about being yourself and being in the moment, right? Well, the Club Mahindra Ashtamudi allows you to do just that. Rated as one of the best resorts in Ashtamudi, it has a personality of its own.
The resort has beautiful, traditional Kerala-style décor highlighted by the pictures of the festival celebrations, wildlife, and local sightseeing spots. The interior décor in the rooms is even better, creating a soothing environment to let your mind relax and forget about life’s worries.
To add to the comfort are the modern amenities. From a sprawling pool to open gardens and a fully equipped gym, you have everything you ever need to relax and enjoy.
Fine dining experience
When you travel anywhere, tasting the local food is a vital aspect of the overall experience. During your stay at the Club Mahindra Ashtamudi resort, you can be sure to have a delightful dining experience.
The chefs at the restaurants in the resort create a special menu for every meal, which includes a range of local delicacies and other popular dishes from all over India. They ensure that each meal is an unforgettable experience.
From the delicious fish curry to the mouth-watering payasam, you can taste the best Kerala food that you may not get even at the top restaurants in Ashtamudi.
Ayurvedic massage and body treatment
Kerala is known for its age-old ayurveda-based massages and body treatments. The ancient techniques have proven effective in treating many diseases and body issues. Besides, these massages offer incredible comfort and a sense of relaxation. You can pamper yourself with an ayurvedic massage at the in-spa in Club Mahindra Ashtamudi resort.
The spa offers you a wide range of body treatment and massage options, and you can choose any one as per your choice. For complete relaxation and body massage, you can choose Shirodhara. If you have any other specific body issues, you can speak to the masseur, and they will suggest you the appropriate treatment.
The experts at the spa use ancient massaging techniques and the best-quality oils for all procedures. At the end of the treatment, you can be assured of feeling lighter, better and fully rejuvenated.
Perfect base for local sightseeing
There are many beautiful places to visit in Ashtamudi, and the most popular sites are close to the resort, making it the perfect base for local sightseeing. Some of the must-visit places in Ashtamudi include –
• Punalur (distance from Club Mahindra Ashtamudi resort – 54 km approx.)
• Kottukal Cave Temple (distance from Club Mahindra Ashtamudi resort – 52.6 km approx.)
• Jatayu’s Earth Centre (distance from Club Mahindra Ashtamudi resort – 51 km approx.)
• Munroe Island (distance from Club Mahindra Ashtamudi resort – 25 km approx.)
• Kollam Beach (distance from Club Mahindra Ashtamudi resort – 15.1 km approx.)
• Thangassery Lighthouse (distance from Club Mahindra Ashtamudi resort – 13.5 km approx.)
So, Club Mahindra Ashtamudi resort ticks all the boxes in terms of what you may look for in a resort to enjoy a relaxing holiday. Pack your backs, get your bookings done at the resort, and rest assured you will have the best holiday!
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
Entrepreneurship
Reasons Why Club Mahindra Kandaghat is the Best Holiday Destination near Shimla

Travelling to Shimla is a major travel goal for many. And it is no surprise why? After all, there can be no mortal being that cannot be charmed by the alluring and enigmatic beauty of the mighty Himalayas. Located on the foothills of the Himalayas in Himachal Pradesh, Shimla is one of the most popular tourist destinations in India.
Popularly known by its moniker, ‘the Queen of hill stations,’ the city is a gateway to all your Himalayan adventures. Once the summer capital of the British during the colonial era, Shimla, with all its natural splendours, Victorian-style monuments, evergreen forests, pristine lakes, and fascinating history, never fails to leave you enthralled.
With plenty of things to do and places to visit in Shimla, you need at least five to six days to explore the city comfortably at your pace and have a fun holiday. Speaking of a memorable holiday, you can get the best experience by booking your stay at the Club Mahindra Kandaghat resort, one of the most premium resorts in Himachal Pradesh. This abode of peace and unmatched holiday experiences is a short distance away from bustling Shimla. That is one of the many reasons why you would love this property, below are others.
1. Club Mahindra Kandaghat resort has a reputation for offering guests the most comfortable and spacious rooms. Also, each room offers you a spectacular, uninterrupted view of the vast valley, and you can wake up to this view every day.
2. One of the reasons why Club Mahindra Kandaghat is rated among the top resorts in Shimla is because it boasts of world-class amenities. You have all the facilities you need to enjoy a relaxing and comfortable holiday and have a gala time with your family. You have amenities like – a sprawling swimming pool, a world-class spa that offers ayurveda-based massages and body treatments, a fully-equipped gymnasium, a souvenir shop, a library, an activity zone for kids and more.
3. During your stay at the Club Mahindra resort, you can enjoy tasting the best of local foods as the chefs at the in-house restaurant prepare a special menu every day to give you an unforgettable dining experience. If you have any specific dietary preference or want to order any particular dish off the menu, you can request the chef, and they will be happy to prepare it for you. The in-house restaurant of the resort is one of the best restaurants in Kandaghat.
4. The strategic location of the Club Mahindra Kandaghat resort makes it easier for you and your family to get around the city and visit all the famous sightseeing spots without any hassles. Whilst there are many places to visit in Shimla, here are some of the must-visit spots:
• Kufri (distance from Club Mahindra Kandaghat Resort – 40.2 km approx.)
• Mall Road (distance from Club Mahindra Kandaghat Resort – 25.9 km approx.)
• Chadwick Falls (distance from Club Mahindra Kandaghat Resort – 25 km approx.)
• Mashobra (distance from Club Mahindra Kandaghat Resort – 36.1 km approx.)
• The Ridge (distance from Club Mahindra Kandaghat Resort – 25.7 km approx.)
5. Throughout your stay at Club Mahindra Kandaghat Resort, you can be assured that you will never have a dull moment as the resort offers many outdoor and indoor experiences to suit your and your family’s preferences. You have many options, from going on a family expedition to explore an Apple orchard to taking a cooking class with your child and partner.
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
Entrepreneurship
Five Tips For Picking Topics For Your Law Firm Blog

By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.
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Blogging offers a low-cost way for law firms to attract new clients and stay top of mind with referral sources. But there is nothing more frustrating than setting aside time to plan blogs only to have your mind draw a blank when it comes to picking a topic.
While many firms choose to use their blog as a vehicle to show off accomplishments, there are many other options for subjects that can increase your appeal to potential clients and enhance relationships with current clients.
1. Answer Some Of The Questions You Get Most Often
Off the top of your head, you can probably think of a few questions that current or prospective clients ask frequently. If your firm has staff who interact with clients frequently, check with them to see what questions they find themselves answering repeatedly. For future topic ideas, start keeping a list or have someone on staff keep a list of client questions.
This type of blog can be especially helpful to members of the public who are looking for information, and when your site becomes an authority on the subject, that can improve your credibility with search engines, which can lead to improvements in search results.
2. Discuss Changes In The Law Or Developments In A Related Business
New statutes or regulations that affect your area of practice are a natural topic for a blog. Changes in judicial or administrative procedures also make good blog topics because they provide information that can be extremely helpful to clients in your practice area. Like blog posts that cover popular questions, blogs explaining the impact of legal changes can prove to be popular and authoritative posts that can help boost your website’s SEO.
In addition to statutes and regulations, consider writing about judicial opinions involving your practice area, even if they involve a different jurisdiction. They may serve as a persuasive authority or signal a coming trend. At the very least, they can provide arguments that could appeal to prospective or current clients.
Industry developments with a connection to your practice area can also provide topics for a law firm blog. For instance, personal injury lawyers could discuss the effect of new driver-assist features on cars. Divorce lawyers might blog about trendy practices such as birdnesting.
3. Surprise Or Entertain The Reader
Some of the blogs that can appeal most to readers are those that start out with a surprise. Discussing little-known laws or fun facts can provide the full topic for a post or just serve as an attention-getting introduction.
Did you know that there’s a National Lost Sock Memorial Day? How about National Lima Bean Respect Day? Highlighting little-known commemorations can provide a great lead-in for certain topics. More traditional holidays also work well as a source for blog topics, such as writing about VA long-term care benefits for Veterans Day during November. These blogs can be fun for writers as well as readers.
4. Expand On Topics Covered In Your Practice Area Pages
A well-constructed website contains informational pages that delve into your practice areas and the services you provide to clients. You can use your blog to explore additional areas or expand on information introduced in your practice area pages.
For instance, an estate planning attorney might go into detail about funding a revocable trust or the various steps involved in the probate process. A personal injury lawyer might discuss what not to do after a car accident. A criminal lawyer might discuss a probation-before-judgment program.
5. Share Information You Wish Clients Understood
Law firms can even use their blogs to make their job a little easier by explaining things they wish their clients knew. They might discuss the etiquette for an online hearing or what to expect in a deposition. A blog could explain what a firm provides in an initial consultation or how clients should prepare for a mediation session. They can also use blogs to reinforce information contained on the practice area pages, such as explaining how comparative negligence can reduce a settlement or verdict.
Getting Help With Blogs And Blog Topics
If an obvious topic does not come to mind, scan posts that others in your practice area have written, particularly those in different cities or regions of your state. You might also talk to your marketing staff or consultant. They should be able to suggest valuable topics that will build your credibility with potential clients and with search engines.
You can also outsource the entire blog process, although you should reserve the right to approve any posts before they go live and to insist on quality work befitting your firm. Blogs can serve as a valuable tool, and they need to provide accurate information, but they are only a small part of the big picture and should not take an inordinate amount of firm resources.
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