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How to Never Run Out of Social Media Content for Your B2B SaaS Brand

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Social media is the ultimate playing field for content marketing for B2B SaaS brands. But to excel on social media, you need to be consistent. This means you must constantly churn out relevant content for your audience to keep them engaged with your brand.

However, creating content on a regular basis is tedious. The time, ideation and creativity needed to create content constantly aren’t always there. As a result, content marketers risk failing to engage their social media audience as often as necessary.

Twenty-seven percent of respondents say the biggest challenge content marketers face on social media is creating engaging content. This is why you need to learn how to never run out of social media content. Here are four ways to help you stay on your game consistently:

Related: 3 Ways to Master Social Media Content Marketing

1. Reuse your content

Reusing content is a genius way of creating new content for your social media if you do not want to go through the stress of looking for and developing new ideas. There are different ways you can reuse your content. You can update, repurpose or simply repost your old content.

Updating old content:

This is great for evergreen content that needs a little touching up. However, low-performing content may gain some advantage when updated. Updating your old content may simply require replacing old facts with current facts on the topic.

Also, you can get fresh inspiration and change other information in the content if you discover something you would have said or done differently after examining old content.

Repurpose content:

The results of a recent HubSpot survey revealed that 82% percent of content marketers say they repurpose content across social media channels. Repurposing content doesn’t require you to upgrade or change any information contained in your existing content. You only need to switch up the content format.

For example, you can turn parts of a tweet into an infographic video for Instagram or TikTok. This is an exciting way to reach target audiences who enjoy such content formats.

2. Find out what your audience wants to see

Creating content on social media is only beneficial if your audience can engage with your content. This means that your social media content has to be something your audience is interested in seeing. Having this in mind makes the job easier. Here are ways you can find out what your audience is interested in:

Check out your competition:

Having to deal with competition is always great, especially if it gives you the opportunity to up your game. Chances are, they are already ahead of you on an industry trend, and you can identify a few things to try out.

If you pay attention to your competition’s content and audience engagements, you may find inspiration to create new content from what you learn from their page.

Use answer boards:

While answer boards provide answers to the users’ questions, the answers may not always be as detailed as the well-thought-out content which is created to answer such questions.

You can discover the kind of information your target audience seeks and create social media content around it. Some of the popular answer boards you can use are Reddit and Quora.

Use keyword generator tools:

There are lots of tools available to help content creators find relevant content ideas quickly. Keyword generator tools are great for this. You can search for keywords that are relevant to topics in your industry and get an endless supply of ideas from keywords your target audiences are looking up on the search engine. Some of the popular keyword generator tools are UberSuggest and Google Keyword Planner.

Engage your audience:

Interacting with your audience isn’t just a great way to build trust and good rapport for your SaaS brand, it is also a way to figure out their needs.

Reply to comments on your post, and encourage your audience to ask questions about products, services or industry trends. That way, you can create relevant content based on the information you gather from your engagements.

Related: How to Repurpose Your Social Media Content

3. User-generated content

User-generated content is a good way of engaging your audience, but it is even better for creating content for your SaaS business on social media.

Depending on how you want to implement user-generated content, you can have your users create content for you and promote your SaaS brand while you’re at it — or you can draw from their content to make yours.

For example, you can repost content from other users with hashtags related to your brand. This kind of user-generated content can promote your brand on social media platforms. This is why lots of businesses encourage users to create content using sponsored hashtags.

Also, you can curate other people’s content that is relevant to your brand or industry. This way, your audience will see your platform as more than just a marketing space. Instead, your social media page will be seen as a place to get relevant information as well.

4. Broaden your content scope

Focusing on a single area for content creation as a SaaS brand is not only boring, but it can also hinder creativity. Imagine having to create content around bread all the time as a pastry brand when you can create content about cakes, ingredients, baking styles and tools.

The best way to increase productivity and creativity with a broadened content scope is by categorizing your content into different areas.

For example, as a CRM SaaS brand, you can categorize your content into explainer videos, product reviews, how-to posts, case studies and user guides. It is easier to create five content pieces a month in each category than it is to create 20 in one category.

Having an idea of where to start is great, and starting is even better. With these four tips above, you’ll likely never run out of social media content for your SaaS business — all you need to do is start.

Related: How to Create a Content Marketing Strategy That Really Works

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3 Ways to Boost Confidence

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“As a business owner, you’re going to face all sorts of challenges,” says business development consultant and Entrepreneur magazine writer Terry Rice. “But a lack of confidence will tank your chances of success faster than any real obstacle.”

So how do you shake off imposter syndrome when you’re attempting something new? Here are three ways to boost your confidence.

1. Realize confidence comes from past experiences, not pep talks. You don’t need motivational posters to remind yourself about what you can do. Jot down ten challenges that you’ve already won. Keep this list handy to remind yourself of what you’ve already accomplished and why you can take on new challenges.

2. Stop worrying about other people’s opinions. Most people are either rooting for you or ignoring you, so just focus on getting 1% better every day.

3. Learn to see failure as data. Think of every project, pitch, or sales call as an experiment. You’re testing something out, and if it works, great. If not, you’ve learned something and can improve your approach going forward.

Related: 60-Second Tip on Getting More Productive

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Layoffs Abound, But These Major Companies Are Still Hiring

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This year started off with massive layoffs — from Big Tech to real estate and beyond.

But it’s not all bad news.

Though many industries continue to brace for more job cuts, some of the most well-known companies are still hiring, per Insider.

Related: These Are the 2 Reasons Apple Has Avoided Mass Layoffs So Far

Economists remain optimistic about the 2023 job market, CNBC reported, noting that blue-collar workers may have more job security than white-collar employees. ZipRecruiter chief economist Julia Pollak told CNBC that despite headlines about mass layoffs, many companies “are starved for talent and leaving money on the table because they can’t run at full capacity.”

Related: Layoffs Affecting 1,600 Tech Workers a Day on Average in 2023

See Insider’s full list of hiring companies and the number of jobs they’re looking to fill below.

Chipotle: 15,000 jobs

Boeing: 10,000 jobs

United Airlines: 2,500 jobs

Airbus: 13,000 jobs

Alaska Airlines: 3,500 jobs

Bloomberg: 1,000 jobs

Moderna: 2,000 jobs

Palantir Technologies: A few hundred jobs

Binance: 15%-30% workforce increase

Hudson Tunnel Project: 72,000 jobs

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6 Ways to Celebrate Black History Month beyond February

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Celebrating Black History Month is a great way to honor the significant contributions African Americans have made throughout history. However, to create a truly equitable workplace and ensure that our employees feel seen, heard and valued daily, it’s essential to recognize Black history as an integral part of American history throughout the year.

Research shows that workplace diversity positively impacts employee engagement and productivity. In other words, creating an environment of inclusivity for all employees isn’t just the right thing to do, but it also makes good business sense. An authentic celebration of Black heritage throughout the year can help companies foster understanding and empathy among coworkers from different backgrounds. Such a celebration also allows employees to learn more about their colleagues’ experiences, promoting a deeper sense of community and understanding.

Related: It’s Black History Month. Here’s How to Show Black Employees You Care.

By recognizing Black history all year long, companies can show their employees they care while demonstrating a commitment to creating an environment where everyone feels seen, heard, valued and respected. Celebrating Black culture is one way to ensure all employees feel included in the workplace, no matter what month it is.

Here are six ways to be a better ally and celebrate Black History Month beyond February:

1. Celebrate authentic Black history and culture

Make sure that all employees have access to accurate and current information about the African-American experience and contributions throughout history. Encourage employees to learn more about the accomplishments of African Americans in a variety of fields — from science and engineering to art, music and literature.

How to implement it: Provide employees with a list of books, movies and articles by African Americans that tell the stories of African Americans throughout history. As opposed to non-African Americans telling the stories about African Americans (which has been the norm for too long).

Related: Be Intentional About Diversity

2. Plan authentic events

Celebrate Black History Month by planning events that make meaningful connections to the African-American experience. Invite guest speakers to share their unique perspectives on Black success stories and create opportunities for employees to engage in dialogue about important topics such as race, identity and inclusion.

How to implement it: Engage in an open dialogue with employees about the types of events they would like to participate in, such as movie screenings, group discussions and panel talks. Use their input to plan engaging activities focusing on Black culture and history.

Related: Here’s the No. 1 Question White Leaders Ask Me About Black History Month

3. Show authentic support

Show employees that their contributions are seen and valued by celebrating their success throughout the year. From recognition awards to career advancement opportunities, ensure you’re actively engaging with all of your employees so they know their work is appreciated.

How to implement it: Highlight employee achievements in company newsletters and recognize them at team meetings. These small gestures can go a long way in making your workplace more inclusive for everyone!

4. Host educational events

Consider hosting educational events such as lectures, workshops and brown bag lunches that focus on learning more about the roots of Black history in America. Provide professional development resources and opportunities for employees to engage in meaningful conversations around race, culture, and inclusion.

How to implement it: Invite experts in the fields of African American studies or Civil Rights to speak to employees about the history and legacy of Black people in America.

5. Incorporate inclusive resources into training

Include inclusive language, images, historical facts, etc., into all existing workplace diversity curriculums and training materials. Such a universal approach will help employees become more aware of the impact that race, gender and ethnicity have on daily workplace interactions.

How to implement it: Incorporate examples from Black history into existing diversity training materials such as videos, readings, and case studies. Ask employees for feedback about which resources would be most useful for learning more about Black history and culture.

6. Develop authentic mentorship programs

Invest in mentorship programs focusing on developing collaborations between African American employees and their colleagues of other ethnic backgrounds. Establish safe spaces where everyone can share their experiences openly and without judgment.

How to implement it: Create an inclusive environment through team-building exercises, cross-cultural conversations and networking events. Facilitate dialogue among employees of different backgrounds and encourage them to share their insights and ideas.

Celebrating Black History Month is an important way to remind everyone of the contributions African Americans have made to our society over the last several hundred years. Yet it’s also important that we recognize these achievements throughout the year in the workplace. By incorporating authentic resources into the workplace, employers can create a more inclusive atmosphere for all employees — no matter what month it is.

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