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The Five Entrepreneur Archetypes: Which One Are You?

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By Terry Tateossian, founding partner of Socialfix Media, MIT blockchain and AI-certified consultant, speaker and activist.

Each entrepreneur is unique, with their own qualities, challenges, life circumstances and paths. Yet, even the most unique and divergent-thinking people tend to fit into certain archetypes that represent patterns, motivations and characteristics. I define an archetype as a pattern of behavior that occurs across cultures and geographies. Some people are mission-driven and make business choices that are aligned with their principles and values. Others are inventors and innovators who constantly branch out into uncharted territories.

We all have traits ascribed to archetypes that determine the roles that we play as individuals and business leaders. Identifying which of the archetypes we match most closely can help us build our business strengths and talents. Entrepreneurs have many faces. Figuring out which archetype most closely matches your characteristics can make you more aware of your full capacity.

1. The Expert

These entrepreneurs know their trade and become the best of the best before moving to a more competitive environment. They build strong expertise in applying theoretical and practical knowledge and use tried-and-true approaches to solve feasible and relevant problems. They are good at recognizing meaningful patterns and handle complexity well. They are able to identify relevant and important information and filter out the irrelevant.

The downside for experts is that they often struggle to learn the business side of things.

2. The Innovator

Innovators combine a blend of mental resilience, creativity and risk-taking to deliver innovative solutions that can be breakthroughs in their industry. Businesses, systems and processes that solve problems and customer pain points are the main directions I’ve seen innovators gravitate toward.

Innovators are pioneers who have the vision, passion and ability to challenge the status quo. On the downside, they risk running out of money if they invest heavily in innovation and don’t get products to market before the competition does.

3. The Visionary

This archetype has a big vision, charisma and plenty of great ideas. They tend to be enthusiastic about their cause and take steps to make their visions succeed. Naturally, visionary leaders are also focused, as focus is crucial for achieving success. And they have the charisma to inspire others.

Some visionaries are tacticians. They are good at identifying opportunities and innovative ways to achieve their goals. Some are bridge builders who have a talent for creating relationships across lines of difference. And some visionaries are dreamers. They are dreaming of that big product launch or writing that best-seller. However, they may have an unrealistic sense of their abilities, importance and superiority and turn down new opportunities they believe are beneath them.

4. The Builder

Builders are motivated to create, build and turn circumstances to their advantage. They are often described as ambitious, resourceful, organized and disruptive. Think of the greatest leaders in world history, the empires they created and the monuments they built. They were women and men with strategy, clarity, discipline and the ability to inspire subjects to hold the empire together and build palaces, temples, mausolea and pyramids. The same can be said for today’s builders of business empires. They are likely to be confident, ambitious and focused. Empire builders act strategically, delegate tasks and have the ability to inspire teams. Yet sometimes builders become fixated on controlling resources and exercising influence instead of allocating resources strategically.

5. The Delegator

After building their empire for decades, builders are mainly focused on solidifying their power and influence. Delegators, however, are no longer solidifying control and influence but are actually delegating control. Think of people such as Bill Gates or Elon Musk. They have CEOs, CFOs and product, operations and sales managers who are running the show.

Delegators are not only able to successfully pass on responsibility and authority but also think longer-term and set their own course. They see opportunities that others missed, pursue their dreams no matter the circumstances, and view failure as a detour on the road to success.

Which Archetype Are You Most Like?

All entrepreneurial archetypes have strengths, but they also have an Achilles’ heel. There are archetypal identities characterized by permanence, control and stability but also by suspicion and the inability to seek help. All archetypes have strengths and shadows. So, if your light side is in excess, you are better positioned to achieve your bigger goals and get a sense of fulfillment from your work. And if your dark side is in the driver’s seat, this can be detrimental to your business performance. Fortunately, experience has shown me that behaviors and traits can be learned and cultivated.

If you are a visionary and dream big, for example, you may find it difficult to set realistic goals and expectations or focus on your intention to live your dreams. So, to turn your goals into actions, you may need someone who can help you cultivate the self-discipline and focus you lack. This can be a mentor, coach or partner who guides you through the process of learning structure and strategy so that you set realistic goals and targets and stick to them.

If you are a builder, self-discipline, focus and the ability to structure processes are skills you already have. You know how to delegate tasks strategically and have a team of experts to take on some of the heavy lifting. What you may need to learn is how to delegate control, authority and responsibility and not just tasks. To do this, consider investing in training and courses led by successful entrepreneurs or joining a mastermind. You’ll find mastermind groups that specifically focus on delegation, how to identify opportunities to delegate, how to communicate them effectively and what language you should use to define the desired outcome. You may also consider investing in employee training, either through course attendance or a formal training program within your organization, so that the people you’re delegating control to can become more proficient in decision-making processes and you feel good about passing on control.

People have the capacity for reflection, self-awareness and self-management. With mindfulness and a commitment to managing the traits that can derail your business growth, you can make your efforts count and be the hero of your story.

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Entrepreneurship

3 Growth Stocks to Buy Now Before They Heat up

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The gradual decline in inflation and decelerating wage growth might prompt the Fed to slow the pace of rate hikes this year, which might help growth stocks to stage a recovery. So, fundamentally strong growth stocks Salesforce (CRM), HF Sinclair (DINO), and Box (BOX), which look poised to soar in the near term, might be ideal buys now. Keep reading.

December’s Consumer Price Index (CPI) fell 0.1% for the month, in line with the Dow Jones estimate, marking the largest month-over-month decrease since April 2020. Moreover, the Labor Department reported that employers added 223,000 jobs in December 2022, reflecting a slowdown from the pace of job creation seen earlier in the year.

Also, average hourly pay, which had been increasing at an annual rate of 5% in September, fell to 4.6% in the month.

The sky-high inflation and the Fed’s aggressive interest rate hikes to tame it have affected growth stocks significantly last year. However, the easing inflationary pressures and declining wage growth signals that the Fed’s rate hikes are having their intended effect, which might prompt the Fed to slow its rate hike pace.

The Fed is widely anticipated to deliver a 0.25 bps rate hike in its next meeting, a step back from a 0.50 bps hike last month.

Furthermore, as per Fundstrat Global Advisors co-founder Tom Lee, US stocks will surge back toward record highs in 2023 once the Federal Reserve signals that it’ll ease up on its monetary-tightening campaign. Lee also said that he expects the S&P 500 to steadily climb to hit 4,800 points this year.

Given this backdrop, fundamentally strong growth stocks Salesforce, Inc. (CRM), HF Sinclair Corporation (DINO), and Box, Inc. (BOX) might be ideal buys for solid returns this year.

Salesforce, Inc. (CRM)

CRM provides customer relationship management technology that brings companies and customers together worldwide. The company’s service offerings include Sales, Service, Marketing, and Commerce. The company provides its services through direct sales, consulting firms, systems integrators, and other partners.

The company’s forward Price/Book multiple of 2.79 is 32.8% lower than the industry average of 4.15.

During the third quarter that ended October 31, 2022, CRM’s total revenues increased 14.2% year-over-year to $7.84 billion. The company’s gross profit increased 14.5% year-over-year to $5.75 billion, and non-GAAP income from operations increased 30.9% year-over-year to $1.78 billion.

The consensus EPS estimate of $1.36 for the fiscal fourth quarter ending January 2023 indicates a 62.3% improvement year-over-year. The consensus revenue of $8 billion for the same quarter represents a 9.2% year-over-year growth. CRM has an impressive earnings surprise history as it has surpassed the consensus EPS and revenue estimates in each of the trailing four quarters.

Also, the company’s revenue and levered free cash flow have grown at a CAGR of 24.1% and 21.8%, respectively, over the past three years.

The stock has gained 26.7% over the past month to close the last trading session at $167.97.

CRM’s POWR Ratings reflect its promising outlook. The stock has an overall rating of B, which translates to Buy in our proprietary rating system. The POWR Ratings are calculated by considering 118 different factors, with each factor weighted to an optimal degree.

It has an A grade for Growth and a B for Sentiment. Within the 138-stock Software – Application industry, it is ranked #27.

Beyond the POWR Ratings just highlighted, you can access additional CRM grades for Value, Momentum, Stability, and Quality here.

HF Sinclair Corporation (DINO)

DINO is an independent petroleum refiner that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel, and other specialty products.

Its forward non-GAAP P/E of 3.80x is 53.8% lower than the industry average of 8.23x. Its 0.27 forward non-GAAP PEG multiple is 59.6% lower than the industry average of 0.68.

The company pays $1.20 annually as dividends, which translates to a yield of 2.81% at the current price. Its four-year average dividend yield is 2.99%.

DINO’s sales and other revenues grew 126.2% year-over-year to $10.60 billion for the third quarter that ended September 30, 2022. Its adjusted EBITDA increased 267.9% year-over-year to $1.50 billion. The company’s adjusted net income increased 368.2% year-over-year to $982.90 million, while its adjusted EPS rose 257.8% year-over-year to $4.58.

Street expects DINO’s revenue to increase 106.6% year-over-year to $37.99 billion for the fiscal year 2022. Its EPS is expected to rise 789% year-over-year to $14.96 for the same year. The company has surpassed the consensus revenue estimates in all of the trailing four quarters.

Moreover, the company’s net income and EPS have grown at a CAGR of 39.1% and 33%, respectively, over the past three years.

The stock has gained 9.7% over the past month and 61.8% over the past year to close the last trading session at $56.90.

It is no surprise that DINO has an overall rating of B, equating to a Buy in our POWR Ratings system.

It has a grade of A for Growth and Momentum and a B for Quality. It is ranked #10 among 93 stocks in the B-rated Energy – Oil & Gas industry.

In addition to the grades stated above, we’ve also rated DINO for Value, Sentiment, and Stability. Get all DINO ratings here.

Box, Inc. (BOX)

BOX provides a cloud content management platform that enables organizations of various sizes to manage and share their content from anywhere on any device.

On January 10, BOX announced that BETC, a global communications, marketing, and advertising agency, have chosen BOX’s secure content management capabilities to power collaboration and accelerate processes around content management.

Sebastien Marotte, President of EMEA at BOX, said, “We’re delighted to support BETC in powering the next generation of creative content for their prestigious clients. We look forward to our continued partnership as BETC continues to expand its use of Box and develop its Content Cloud journey.”

In terms of forward non-GAAP PEG, BOX is currently trading at 1.36x, which is 14.8% lower than the industry average of 1.60x. Its forward Price/Cash flow multiple of 16.32 is 11.2% lower than the industry average of 18.37.

BOX’s revenue increased 11.6% year-over-year to $249.95 million in the third quarter that ended September 30, 2022. Its gross profit rose 15.2% year-over-year to $185.46 million. Also, its EPS came in at $0.03, compared to a loss per share of $0.12 in the year-ago period.

Analysts expect BOX’s revenue to rise 9.9% year-over-year to $256.48 million in the fiscal fourth quarter ended January 2023. Its EPS is estimated to grow 42.6% year-over-year to $0.34 in the same quarter.

Its revenue and levered free cash flow have grown at a CAGR of 15.1% and 29.1% over the past five years.

The stock has gained 22.4% over the past year to close the last trading session at $31.99. It has gained 10.1% over the past month.

BOX’s strong fundamentals are reflected in its POWR Ratings. It has an overall B rating, which equates to a Buy in our proprietary rating system.

It also has an A grade for Growth and Quality and a B for Value. BOX is ranked #6 among the 78 stocks in the Technology – Services industry.

Click here for the additional POWR Ratings for Stability, Momentum, and Sentiment for BOX.

Consider This Before Placing Your Next Trade…

We are still in the midst of a bear market.

Yes, some special stocks may go up. But most will tumble as the bear market claws ever lower.

That is why you need to discover the brand new “Stock Trading Plan for 2023” created by 40-year investment veteran Steve Reitmeister. There he explains:

  • Why it’s still a bear market
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You owe it to yourself to watch this timely presentation before placing your next trade.

Stock Trading Plan for 2023 >


CRM shares were trading at $168.63 per share on Wednesday morning, up $0.66 (+0.39%). Year-to-date, CRM has gained 27.18%, versus a 5.98% rise in the benchmark S&P 500 index during the same period.


About the Author: Kritika Sarmah

Her interest in risky instruments and passion for writing made Kritika an analyst and financial journalist. She earned her bachelor’s degree in commerce and is currently pursuing the CFA program. With her fundamental approach, she aims to help investors identify untapped investment opportunities.

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The post 3 Growth Stocks to Buy Now Before They Heat up appeared first on StockNews.com

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OpenAI Rolls Out New Tool to Combat ChatGPT Plagiarism

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Since its launch in November, ChatGPT has disrupted various industries — from real estate to law. However, in the context of academia, teachers have growing concerns about whether using the tool is considered cheating.

ChatGPT, created by artificial intelligence company OpenAI, has the power to create essays, poetry, draft legal documents and more when given a prompt. While the results may need some editing, the tool’s efficiency has garnered worldwide attention for its accuracy.

Related: Professionals In This Industry Already Can’t Imagine Life Without ChatGPT: ‘I Can’t Remember the Last Time Something Has Wowed Me This Much.’

Public schools in Seattle and New York City have already banned the use of the tool over cheating concerns and its power to disrupt genuine learning. Now, OpenAI has announced a new feature that may help teachers spot the presence of ChatGPT in essays and other assignments, CNN reported.

The feature, called “AI text classifier,” is similar to the plagiarism software Turnitin in that when submitting a body of text, the tool will rate the input on a scale ranging from “likely generated by AI” to “very unlikely.”

While educators have been longing for such a tool to combat the increasing use of ChatGPT, OpenAI has admitted that the new feature is “imperfect” and should be “taken with a grain of salt,” CNN reported.

“We really don’t recommend taking this tool in isolation because we know that it can be wrong and will be wrong at times – much like using AI for any kind of assessment purposes,” Lama Ahmad, policy research director at OpenAI, told the outlet. “We are emphasizing how important it is to keep a human in the loop … and that it’s just one data point among many others.”

Related: Princeton Student Builds ChatGPT Detection App to Fight AI Plagiarism

Despite the imperfection of the new feature, OpenAI told CNN that the decision to release the “AI text classifier” has to do with hopefully deterring individuals from claiming AI text was composed by a human, as well as addressing the question of whether humans have a right to know if they are interacting with artificial intelligence.

“This question is much bigger than what we are doing here; society as a whole has to grapple with that question,” Jan Leike, a lead on the OpenAI alignment team, told CNN.

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Why All of Us Need to Join the Fight for Workplace Diversity

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Opinions expressed by Entrepreneur contributors are their own.

The Ernst & Young 2020 Global Private Equity Report found that 74% of private equity firms under $2.5 billion did not have set targets for ethnic diversity and had no plans to set any.

While this might come as a surprise to those with no history working in private equity or hedge funds, this statistic and the recent media attention Soo Kim has received regarding the TEGNA takeover, unfortunately, come as no surprise to me.

As a former employee of Standard General, one of only a handful of Black Americans working in the hedge fund sector and an immigrant founder, I’m appalled at the lack of diversity in this space. However, I can firmly say that it would be a lot worse without Soo Kim’s contribution — but we need more than just him to join the cause.

Related: 18 Business Leaders on Creating an Inclusive and Equitable Society

What’s happening with Soo Kim’s TEGNA takeover?

In February 2022, Soo Kim’s Standard General, with funding from Apollo Global Management announced a deal to acquire TV station owner TEGNA for roughly $8.6 billion. TEGNA is the second-largest local TV broadcaster by revenue, operating 64 TV stations and two radio stations across various markets in the U.S. Contrary to large TV consolidation mergers, this particular deal has drawn a number of vocal objectors.

Ostensibly, the critique has come from a union — The NewsGuild — that purports to be concerned about jobs, despite the public commitments that Standard General made to preserve local station employment. While concerns about jobs are admirable, the publicly filed comments from these groups include statements that, in so many words, say that Soo Kim’s ownership of this station group would do nothing to advance diversity as understood by the civil rights community and public interest.

Is there a “wrong” type of minority?

These commenters continue to say that Soo Kim was not barred by his race from becoming a successful entrepreneur.

As a fellow New Yorker and both graduates of Stuyvesant High School, I can speak to our experiences. Using his Asian ancestry against him is exactly the kind of short-sighted hateful rhetoric causing so many issues for Asian communities across America. I have seen this in all aspects of American life, from Wall Street firms to my days at West Point and in Baghdad.

When there’s a flag draped over your coffin, there is no “wrong type of minority.” Yet we seem to treat immigrant founders and founders of color like there is such a thing as a “wrong” type of minority.

The indivisible nature of the United States is our greatest strength, but that strength is weakened by the belief that Soo Kim being Asian makes him unqualified to pursue the commercial principles that our country was founded on.

However, what worries me more than anything is that Kim hasn’t been treated fairly by anyone throughout this deal. Are these political letters and criticism influencing the regulators whose judgment the closing of this deal depends on? I know firsthand how hard it is for founders of color to access the capital to pull off deals of this magnitude. An adverse outcome here would have a chilling impact on minority ownership of broadcasting assets at the very least. Perhaps this is what the objectors want.

While the thought of that is troubling at the very least, I believe what’s been so impactful and appalling to me throughout this entire debacle has been the fact that I know Soo Kim. I’ve worked with him, I have represented him on public company boards and I’ve seen what he stands for. It’s unimaginable to me that he could be on the receiving end of such racism when he so clearly stands for justice and equality.

Related: 6 Ways to Offer Allyship to Black Entrepreneurs

Commitment to diversity

As the founder of Standard General, Kim has been tireless in his commitment to diversity: from hiring to using his power to change companies to better reflect what America really looks like. More importantly, he didn’t limit his search to just Asian professionals. Black, Asian, Jewish and white employees all were represented in the 12-person team at Standard General while I was there. He has also consistently appointed women and people of color to the boards of his companies throughout the years.

I have seen the good he does in his companies and how hard he works to provide equal access to opportunities regardless of race or gender.

And, because I am the diversity and inclusion officer for the MediaCo board of directors, which owns the radio stations Hot 97 and WBLS (which has a management team that is over 50% diverse and a staff that is over 70% diverse overall), I would say that it is precisely Kim’s unique background that could help improve TEGNA own documented diversity issues.

If other leaders follow Kim’s lead, we can slowly but surely change the diversity problem. But we all have to actually commit.

How the TEGNA deal compares to other acquisitions

Just to drive my point home, I believe it’s important to take a look at how this TEGNA deal compares to other similar acquisitions.

Recently, the TV industry has seen a surge in big deals. For example, Gray Television acquired Meredith’s and Quincy’s local stations with virtually no opposition from across the aisle. Scripps bought ION Media Group and Nexstar Media Group also added to its empire by snatching up Tribune Broadcasting — moves that heavily concentrated power in this industry space.

All of those prior deals did not face any of the scrutiny and criticism from this deal, which is curious because the TEGNA deal shrinks the company with the concurrent sale of a number of stations to Cox Media Group, and does not require any statutory divestitures or regulatory rule waivers as each of the above did. And yet, with Standard General’s deal, the informal 180-day “shot clock” for a regulatory decision has long passed.

The point? The lack of opposition to other similar deals shows young entrepreneurs and immigrant founders that even when you try to play fair as a person of color in this industry, you just can’t seem to win.

Related: 5 Ways Entrepreneurs of Color Can Determine an Ally’s Authenticity

The system has to change

In one interview, Kim said that after the takeover, TEGNA would get a “company with a minority owner, run by a woman, that’s committed to serving diverse communities. We think that’s good business.”

It is good business, and I am delighted to see that Kim and Standard Media CEO Deb McDermott have received letters of support from legislators, civil rights groups and minority media groups. I applaud these groups for speaking up in defense of Soo Kim and other minorities in this space. I, too, am doing my part to speak up against these racist attacks. However, that isn’t enough anymore.

The system has to change — and it changes by not allowing these types of attacks, comments and ideals to persist in any way, shape or form. We must stop entertaining the idea that these types of comments are valid or even acceptable. We have as a nation all experienced the heartache of watching videos of racially motivated violence against people of color from all walks of life. Racial oppression takes place in the business world just as it does in the streets, just without the same visible evidence but the same indelible impact on those persons of color involved.

As a business leader, here’s how you can enact systemic change:

  1. When making hiring decisions, stop going with your gut. Newsflash, your gut always leads you to the most comfortable choice. Instead, create a list of metrics you will hire for and focus on hiring someone that meets those metrics. Blind auditions eliminated discrimination in the world’s greatest orchestras. Imagine what it could do for your business.
  2. Be aware that there are challenges diverse individuals face in business that you don’t see or experience. Do your best to factor those in when evaluating candidates. They may not have Goldman Sachs on their resume, but can you see evidence of ability in past academic performance or in other areas like military or community service?

As the great Martin Luther King Jr. said, “An injustice anywhere is a threat to justice everywhere.”

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