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Top 7 Questions About Publishing a Book That Every Entrepreneur Needs to Know

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Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products or services. But if you’re going to write and publish a book, it’s important to become familiar with the book publishing business and how it works. Otherwise, you might end up wasting time and money.

In this article, discover the top seven questions and answers entrepreneurs and small business owners need to know about writing and publishing a book. As a lifelong book publisher who teaches entrepreneurs and business executives how to DIY their own book, writing and publishing is one of my favorite subjects to consult on. Book publishing is one of the most cost-effective and profitable ways to reach a larger audience of targeted customers while helping you grow your brand awareness faster and more easily. If you want to become a business influencer, consider writing and publishing your own book.

Related: 10 Steps to Self-Publish Your Book Like a Bestseller

1. How do I go about writing my book?

Writing a book can be hard work, and for any novice writer, you might consider hiring some help. Many authors use ghostwriters or editors to help them through the writing process. An experienced, qualified ghostwriter can help take your concepts and ideas and write them with clarity and persuasion. Don’t be afraid to use a ghostwriter. You’d be surprised at how many of today’s top-selling authors employ ghostwriters to help them write their books.

2. Should I self-publish my book?

The vast majority of books are self-published, and even some of today’s most popular books are self-published. So, you don’t need to shy away from a DIY approach to publishing your book. Traditional publishing is a slow and tedious process that might delay the publishing of your book by years. But when you self-publish a book, you can literally begin and finish the process in a matter of months instead of years. Like everything else, though, you need to do some due diligence and make sure you’re working with experienced self-publishing partners.

3. How much does it cost to publish a book?

This is a frequently asked question, and there’s not a simple answer. It depends on the length of your book, the book printer and distributor you use, as well as how you plan to market and publicize your book. You might spend as little as $1,000 or as much as $50,000 or even more. The large, traditional publishers will spend well into six figures. But it’s usually not necessary to spend that much. You also want to weigh the advantages and disadvantages of hiring experienced publishing professionals versus doing it all yourself.

Related: How to Write and Get Your Book Published

4. How do I sell my book to Amazon and through other online booksellers?

There are quite a few different ways to sell your book on Amazon and through other online booksellers, including Walmart and Barnes & Noble. The easier way is to find a book distribution company that works closely with online booksellers. This way, you won’t need to learn about or understand how the process works. They will handle it all for you, saving you time and some frustration. If you want to maximize your savings, you can also DIY book distribution. Each platform enables authors to upload their finished manuscripts and manage their own distribution. Busy entrepreneurs might find this rather time-consuming, and many opt to work with qualified book distributors.

5. How do I design my book cover?

Your book cover design is important. Readers judge a book and the author based largely on the design of the book cover. You want a design that’s not only attractive but also simple and relevant to the subject matter. Readers make book purchases based on emotion and impulse, so if you can’t capture their attention instantly with positive vibes, you might have a hard time selling your book. There are many great book cover designers to choose from, and when you look for one, it’s important to find a designer who has book publishing experience. Not every designer understands the nuances of good book cover design.

6. How many words and pages should I include in my book?

There’s no correct or incorrect answer to this frequently asked question. However, it’s probably not a good idea to overwhelm your reader with too many words. You want to say what you need to say succinctly and efficiently and not bore the reader with excessive details. While the word count in most of today’s books ranges from 20,000 to even 100,000 words, the average non-fiction book today contains about 50,000 words. That being said, many of today’s top sellers contain less than 35,000 words. The important thing is to use your words wisely, and don’t waste the reader’s time with too many words.

Related: 5 Strategies to Writing a Book That Will Build Authority

7. What is a hybrid book publisher?

When shopping for publishers who can help you write, publish and sell your book, you will probably run across the phrase, “hybrid publisher.” A hybrid book publisher is a cross between a traditional publisher and a self-publisher. Hybrid publishers are typically more experienced and specialized than self-publishers. They perform similarly to traditional publishers, although the author still invests his or her own funds into the project. The benefit of using a hybrid publisher is experience. It may cost you more money, but in the end, you’ll likely end up with a more sellable book. Hybrid publishers also specialize in certain genres, including business books, self-help books and leadership books.

Remember that writing and publishing a book is a lot like starting your own business. It may take you a while to find readers and gain an audience, but with diligence and patience, you’ll eventually find a way to become an industry expert and influencer in your field.

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10 Things Every Working Woman Should Do This Year

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Opinions expressed by Entrepreneur contributors are their own.

Self-care has become an all-encompassing term that has strayed from the importance of everyday commodities that keep us in good health and spirits. Though pampering and “treat yourself” moments still have value, here are ten ways to invest in yourself to produce long-lasting, positive results.

Related: 8 Self-Care Tips From Wildly Successful Entrepreneurs

1. Put money into a 401(k)

It’s never too early (or too late!) to start saving for the future. Depending on your employment status, there are different retirement savings accounts. 401(k)s are the most common since these are employer-sponsored and often come with an employer match. However, freelancers also have options, such as a SEP-IRA or a high-yield savings account, to put away extra, tax-free dollars for retirement.

2. Schedule a health checkup

Self-care first includes taking care of your physical health. It’s easy to discredit regular checkups when you’re feeling healthy, but make this the year to get your blood work done. It creates a baseline for your health to identify areas needing improvement or extra attention.

Also, choose areas in your life where you can make small changes. Improving your health doesn’t always mean a drastic overhaul; it may be as simple as drinking more water or adding an extra 30 minutes of exercise to your day.

Related: 3 Key Tips for Optimizing Your Physical Health as an Entrepreneur

3. Review health insurance benefits

Many people with health insurance aren’t sure exactly what it does and doesn’t cover. If you’re unsure, talk with your HR representative or your health insurance provider to get an overview of deductibles, co-payments and other supplemental benefits you may not be aware of. Then, decide if the health care plan makes sense for your current lifestyle.

Are you paying for benefits you don’t use, or do you need additional benefits that aren’t covered? Selecting the right plan will help ensure you have what you need without paying the extra expense for anything you don’t.

4. Ignite your curiosity

Maintaining healthy cognitive functions through new pursuits gives a boost to the brain. Get curious and find what speaks to you. This can be anything from exploring local museums, embarking on different hiking trails, learning a new language or reading more books.

There’s no limit to what you can do, and these activities can ignite more creativity and motivation in your work. While it may be helpful to look to others for inspiration, make them enjoyable so you’ll want to make them a regular occurrence.

5. Prioritize mental health

Mental health has been at the forefront of people’s lives over the past few years, as many have experienced burnout. We often equate productivity with a value that drives us to go beyond our means and leads to anxiety, stress and depression. Take note of your everyday stressors and see how to reduce or eliminate them. Then, replace them with relaxing outlets that allow you to recharge.

There are various ways to prioritize mental health, from practicing positive self-talk to meditation to scheduling an electronics-free day. You may have to try different solutions before you find one that fits.

Related: 5 Ways to Protect Your Mental Health as an Entrepreneur

6. Implement good sleep habits

Consistent sleep is one of the essential factors of good health but one that is often overlooked. For many, it can be challenging to wind down from the workday. Therefore, you must “train” your body to prepare for sleep by getting into a nighttime routine.

Create a sanctuary for yourself to improve your sleep habits. Enjoy a soothing cup of herbal tea, perform a skincare routine, and snuggle in with a good book rather than scrolling through your phone. Additionally, ensure your bedroom is dark and cool for ideal sleep comfort and turn on soothing sounds if it helps lull you to sleep.

7. Try something new

What have you wanted to try but have always held back? Maybe it’s public speaking or contributing to a blog. Whatever “new” has been on your to-do, make a plan, schedule it on your calendar and go for it. It’s common to hold back from these activities due to fear of the unknown or failure, but trying new things helps create confidence and can be the catalyst you need to push you to the next level.

8. Learn to set boundaries

Boundary setting is crucial to relationships yet can be difficult to master. It doesn’t always involve simply saying no to people’s requests. Instead, it requires protecting your own values when people violate them. Setting boundaries may mean spending less time with certain people, removing yourself from toxic situations, or declining invites to events that don’t improve your life. Explore areas where boundaries will help you grow, and keep in mind growth itself is a work in progress.

Related: How to Set Boundaries to Build Thriving Relationships

9. Spend quality time alone

Learning how to enjoy time spent alone is a valuable gift. We are inundated by a false sense of connection through the internet, which often makes us feel lonelier than ever. Then, we overschedule our calendars to make up for human connections, only to feel drained afterward. Slow it down and plan a few solo dates a month to see how it feels to be truly present with yourself.

For those who aren’t used to spending quality time alone, it can feel awkward and uncomfortable initially, but these stem from your own perceptions. Take in a matinee, sit in a coffee shop and read, or enjoy a concert or event you’ve wanted to attend. Alone time has been linked to improved stress management and greater life satisfaction, so it’s worth trying to give yourself more time.

Related: Turns Out, Those Who Like Being Alone Can Be More Creative

10. Get active

Getting active can take on several directions. It can be physical, emotional or spiritual. The point is to engage with people and pursuits that feed your soul. Whether volunteering within your community, setting yourself an exercise goal, or learning more about personal development, there are endless ways to get active and invest in yourself this year.

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Are You a Winner? How to Truly Define Winning in Your Business

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Businesses gauge their performance typically with dozens of goals and metrics. But you can’t do everything at once. The challenge is to get people focused on the one thing that’s most important right now. If it moved in the right direction, it would eliminate a weakness (or capitalize on an opportunity) and improve financial outcomes. You improve that, and you win.

However, not every company clearly defines winning. A catalog of goals can pull the organization in multiple directions and stretch finite resources. Numerous goals can inherently be at odds, working against each other and for conflicting purposes. For example, a cost reduction goal might undermine an innovation goal requiring a significant investment.

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Gen Z Is Making Ugg Boots Fashionable Again: Report

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Ugg boots, the furry, sheepskin boots that defined the 2000s are back, apparently, with spiking interest and Gen Z cachet, according to data from shopping website, Lyst.

The site’s annual quarterly report that highlights the “hottest” 20 fashion brands was released on Thursday, and, as Insider noted, Ugg is on it for the first time since the index began in 2017.

“Gen Z shoppers are breathing new life into once dormant brands … with over 1.2 billion mentions on TikTok — Ugg’s influence is undeniable,” the report notes.

The boots were also sold out of stores during the holidays, it added.

Generation Z, or people born between 1997 and 2012, has demonstrated a penchant for bringing back old technology and trends, from flip phones to “vintage” headphones with cords.

But Ugg boots go back much further — the word “ugg” is actually a general term in Australia that means boots made from sheepskin and fleece, according to the BBC.

The company that created the “UGG” boot, Deckers Outdoor Corporation, is based in the U.S. and has tried and failed to trademark the word in Australia (where a court decided it was a generic word and thus could not be trademarked), the outlet added.

The company says the boots began to gain popularity in California in the 1980s. They were first featured on Oprah’s Favorite Things in 2000 (a huge brand-maker back then) and became “cherished commodities” early in the decade, according to Vogue.

The boots later gained prominence again with a fashion movement that prioritized “ugly” clothes, and have since become an unironic Gen Z favorite, per Insider. Kylie Jenner was also spotted wearing them in November.

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