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Tune into Nivesh Mahakumbh 2023 to ace your investment decisions in the new year



2022 came as a breath of fresh air for investors after two years of uncertainty unleashed by the pandemic. It was also the year when India’s growth story got cemented further with an announcement from International Monetary Fund (IMF) in September 2022 stating that India’s economy had overtaken the economy of the United Kingdom in terms of size.

The IMF has also forecasted that this would become the new status quo, with India expected to leap further ahead of the UK up to 2027 – making India the fourth largest economy by that time. As we step into 2023, the local sentiment about the economy continues to remain strong amidst global concerns like geopolitical instability and worries of a recession hitting the US markets.

As investors chart out their investment plans for the new year, it is a good time to reflect on the year that has gone by – learn from the mistakes made and replicate the good decisions. The first edition of Nivesh Mahakumbh for 2023, titled “Resolutions to Results: Acing Investments in 2023”, a one-of-a-kind investor awareness initiative launched by Aditya Birla Sun Life Mutual Fund in association with Hindustan Times promises to offer interesting insights on the importance of asset allocation, goal setting and estate planning and how women can invest confidently through a mixed-bag of informative sessions with a wide cross section of industry stalwarts.

The event will open with an insightful address from K S Rao, Head – Investor Education and Distribution Development at Aditya Birla Sun Life Mutual Fund Ltd, who will delve into the lessons from 2022 for the investor community and the financial resolutions we should make for 2023. This will be followed by a keynote address from A Balasubramaniam, Managing Director and Chief Executive Officer (CEO) of Aditya Birla Sun Life Mutual Fund Ltd on ‘Mutual Funds by 2047 – Investment Ka Amritkal’.

The day-long event will then take investors on a journey that covers various important aspects of financial planning by means of four insightful panel discussions and one fireside chat. The first panel discussion of the day, called ‘EDGE of Asset Allocation’ will see an august expert panel highlight the importance of EDGE – the four asset classes of equity, debt, gold, and real estate, the correlation between them, and how you can maintain the right diversification in your portfolio with these assets.

Investing is no longer an exclusive bastion dominated by a coterie of wealthy seasoned investors or the older generations or old-school financial advisors. Internet penetration in the remotest corners of the country and the advancement of technology have democratized investing. The next discussion for the event, titled ‘Emerging trends in the mutual fund investments space’, will see industry experts highlight the investment trends to watch out for in the mutual fund space, from passive investing, hybrid funds and multi-asset funds to ESG and exposure to international mutual funds.

This will be followed by a Fireside chat with Mahesh Patil, the Chief Investment Officer, Aditya Birla Sun Life AMC on ‘Investment mantra in financial markets’, where he spoke about the key investment highlights that investors should keep in mind to have a smooth investment journey in the coming year and beat factors like market volatility and interest rate fluctuations.

The next panel, ‘Planning for your goals and estate planning’, will bring together experts to speak about estate planning and its benefits, common mistakes that investors make when investing for retirement and suggestions for new-age investment classes that can be considered today. The session will also highlight a very important aspect of financial planning highlighted by the pandemic – How to prioritize different financial objectives during or after a crisis.

The day’s proceedings will conclude with a final panel discussion on women and financial management. With more women joining the workforce now and attaining financial independence, a welcome change is underway when it comes to women and finances. But, their participation in financial matters remains fraught with challenges. Titled ‘How can women invest confidently despite the lack of women fund managers and women-friendly products?’, this panel will talk about explore how women investors from across varied age and socio-economic groups can have enriching investment experiences despite the glaring lack of offerings that are suitable for women.

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Your Company’s Responsible Guide to Staying Profitable in a Recession



Opinions expressed by Entrepreneur contributors are their own.

The recent trend of easy money and exorbitant valuations has skidded to a halt amid recent economic volatility. Understandably, many companies rode that wave as long as they could, but in doing so many prioritized growth over sustainability and sound leadership. Layoffs continue to ripple through the tech ecosystem, so employees both in this sector and elsewhere are feeling the consequences.

Having to let go of staff members is all but unavoidable in a company’s lifecycle, but there is always more that can be done to keep businesses afloat while preserving morale. Strategies can include responsible budgetary decision-making, thoughtful and prudent responses to external pressures and transparent dialogue with employees, to name a few. Such actions can help companies remain healthy, productive and profitable, even as they navigate challenging waters.

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This is What You Need in Your 5-Year Marketing Plan



Opinions expressed by Entrepreneur contributors are their own.

We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to their marketing strategies. They figure out what they want to achieve and then develop actionable steps to get there. Keep in mind, these plans aren’t designed to be all-encompassing. They serve as a guidebook for different scenarios while getting the team thinking about what they’d like to accomplish long-term.

Your five-year plan is a way to build an overarching metric for how you’re doing — or how you plan to do over the next half-decade. There are many things to consider when building your plan — here are a few to look at carefully:

The 3 key buckets

A successful five-year marketing plan should fixate on three main questions:

  1. What assumptions can you make about the next five years within your company?
  2. What goals do you want to achieve?
  3. What are the metrics you’ll use to measure those goals?

Assumptions are what you think won’t change in the business over the next five years. For example, you might assume that you will continue using particular vendors or that packaging costs will remain stable. From there, you can determine your goals — like boosting sales by 50% or converting 10,000 new customers. The metrics that measure your progress might be units sold or your company’s market share. It’s essential to include both readily-accessible metrics — such as website views — and brand metrics that might be a bit harder to come by, such as the associations your customers have made with your products or company.

Importantly, there’s no “right” or “wrong” when it comes to answering these questions. Every business has its own vision, resources and position, which all influence its marketing strategy. The aim is to develop a plan that will produce the most desirable outcome for you, rather than worrying about what other businesses have the capacity to do.

Related: Use These 5 Steps to Create a Marketing Plan

Narrowing your focus

Just like consumer preferences, marketing tactics are constantly shifting. Social media demonstrates this well. Because social media platforms have skyrocketed over the past two decades, marketers no longer rely solely on traditional platforms such as print or television ads. And even within social media, things aren’t constant. TikTok has become one of the fastest-growing platforms, quickly overtaking Facebook.

With so many options, your marketing plan must keep a narrow focus. For some companies, TikTok doesn’t matter. They can’t yet measure the return they’re getting from the platform, so this isn’t exactly a feasible opportunity. Don’t be tempted to try everything or be everywhere. It’s a matter of isolating what you practically can use to give you the insights that will help you.

Two questions will help focus your strategy:

  • How do your goals compare to last year?
  • What are you striving for (e.g., enhancing the brand vs. increasing brand awareness)?

How you answer those questions will help you identify where and how to focus your efforts so you don’t get lost in a bunch of small, irrelevant tactics.

Using your budget

Most people think of budgets as being stable or hard data — but almost all companies work with unknowns. In reality, the best they can do is come up with an educated guess that seems to make sense – a ballpark range. Because nobody can plan with certainty for every scenario — and because it’s so easy to become overwhelmed with an infinite range of outcomes — it’s advisable to lean on a few key financial assumptions and build a strategy around those.

Once you have a budget figure to work with, create high and low projections for everything you want to do. Let’s say the aim is to get to 50% brand awareness. What would your plan look like if you exceeded that and got to 75%? Alternatively, what would you do if awareness went down to 25%? Creating these high and low projections will let you design a more flexible approach and avoid being caught too off guard.

As you come up with your main scenarios and high-low projections, think about the key internal drivers you’ll need to address next year. Consider the risks, and assess whether you’ll have the data, technology and skills to develop and maintain what you expect to put forward. Keep in mind that it’s more important to pivot when issues come up than to predict what’s going to happen accurately.

Related: 4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Paint flexibly within your broad strokes

A five-year marketing plan paints a broad, long-term picture of how you’ll communicate with your audience while giving details about your projected products or services. It includes assumptions and factors that aren’t necessarily static, so you have to approach it with a grain of salt and be ready to shift gears if the plan doesn’t work.

Even so, if you stick to three key buckets (assumptions, goals and metrics), keep your tactical focus narrow and incorporate multiple projections in your budget, you should end up with a strategy that blends the data and flexibility needed to strive in a changing world. Because annual marketing plans need to connect to your long-term marketing vision, let the annual marketing meetings serve as check-in points to keep your longer-term marketing plan relevant and viable.

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Lauren Sánchez Is Heading to Space on a Girls Trip



Sorry, Jeff — this one is for the girls.

Jeff Spicer / Stringer I Getty Images

The Amazon executive chairman’s girlfriend, a former journalist who collaborates with him on philanthropy, is bringing a girl gang to space

Jeff Bezos’ girlfriend, Lauren Sánchez, said in a new interview with the Wall Street Journal that she planned to take an all-female trip to space with the Amazon founder’s space manufacturing company, Blue Origin.

Five women will join her on the journey.

“It’s going to be women who are making a difference in the world and who are impactful and have a message to send,” she told the outlet.

The mission is set for early 2024, and the passengers’ names will be announced at a later date.

The WSJ’s report was Sánchez’s first solo interview, the outlet noted, since her relationship with Bezos went public in 2019, shortly after his divorce announcement from now ex-wife, MacKenzie Scott.

The interview also talks about Sánchez’s relationship with Bezos and the business advice he’s given her (keeping meetings under an hour, speaking last as a boss).

Sánchez is a former broadcast journalist and a helicopter pilot who founded her own filming company Black Ops Aviation, per Insider.

“Right now, I’m immersing myself in philanthropy and strategic giving,” she told the outlet. She also has a new production company, Adventure & Fellowship.

Bezos and Sánchez also work together on picking the winner for the Bezos Award for Courage & Civility, which was awarded to Dolly Parton in 2022, giving her $100 million to dole out to charities as she pleased.

But don’t expect Bezos to crash the girls’ trip. “He’ll be cheering us all on from the sidelines,” Sánchez said, adding that Bezos is “excited to make this happen with all of these women… He’s very encouraging and excited, and he’s thrilled we’re putting this group together.”

Sánchez’s nonprofit work includes This Is About Humanity, which helps give supplies to kids separated from their parents at the U.S.-Mexico border, supporting the Bezos Earth Fund, which fights climate change, and working with the Bezos Academy, a system of free Montessori schools.

Bezos told CNN in an exclusive that aired in mid-November that, like many other billionaires have pledged to do, he would give away most of his money.

Ex-wife Scott, meanwhile, has donated over $14 billion since 2019, much of it coming from the settlement with Bezos.

Bezos has always planned on giving his money away, Sánchez told the outlet.

“Jeff has always told me since I’ve known him that he’s going to give the majority of his money to philanthropy,” she said.

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