Entrepreneurship
You’re Not Shadowbanned — Your Content Just Isn’t Working.
Opinions expressed by Entrepreneur contributors are their own.
If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is.
As the world changes, so do algorithms. Platforms push out native content when the data informs them that this is something that needs to be seen by more users. What does that mean for a content creator? Yesterday’s content strategy may not apply to today. As people adapt and grow, their need for different consumable content changes, too.
At my company, Innovo, we’re constantly being asked to reach out to our reps at the respective social media platforms to have clients’ accounts assessed for any potential marks causing lower viewership. In our experience, 9 times out of 10, the content is underperforming due to the content itself.
Of course, there are situations where a client is actually being throttled by Instagram or TikTok due to a violation the creator may or may not have been aware of, but more often than not, the best course of action to overcome the “shadowban scaries” is to pivot your content and keep going. Thanks to the rapid spreading of this mythical scapegoat for low viewership, it’s easy to get convinced that what is happening to you is just that.
Sift through Google for five minutes and you’ll see a mountain of “social media gurus” telling you how to “fix” a shadowban. Let’s break down a couple of ways to refocus your thinking and break past this antiquated and overused excuse.
Related: It’s Easy to Avoid a Dreaded Instagram Shadowban. Just Don’t Act Like a Bot.
The zoom out approach
I preach this macro-driven thought process for most things in business. It’s especially relevant in the case of social media. With the advent of TikTok, brands and content creators of all niches worry about the individual video’s success. By focusing on such a micro-target, it’s extremely easy to get caught up in low viewership, low engagement and, ultimately, believe you’re shadowbanned.
If you retrain your mindset to think about the data on a zoomed-out approach, it’s much easier to see the impact of staying relentlessly consistent. Review content and metrics on a weekly, monthly and quarterly basis to determine if growth is occurring. Chances are, despite an individual video underperforming, macro growth is still happening. If it’s not, then it’s time to adjust the actual style of content and posting schedule.
Don’t be afraid to pivot
Especially with short-form content avenues such as TikTok, Instagram Reels and YouTube Shorts, pivoting is vital to long-term success.
I like to do an exercise when thinking about content where I first create an understanding of my top-of-funnel content bucket. This is something as wide as sports, food, beauty, etc. (Note: If you’re struggling with this, you’re not ready to start creating yet). Then I put two minutes on a timer and write as many sub-content buckets off of that first topic. For example, let’s say I’m a food creator. Things like food reviews, unexpected but great food combinations, home-cooked meals vs. restaurant versions, etc. Those buckets should be a mix of what you’re already creating as well as new ideas.
As one type of content is no longer performing, take slight pivots and adjust the content to stay in the overall broad topic (in this case, cooking), but change the specific content within that. You can also consider keeping similar videos to what you’re currently doing but changing the actual video style, such as switching from text-on-screen to narration or from POV to a selfie video. You can always revert back to your old ways and do a mix of several ideas, but we’ve found not being afraid to pivot is an extremely effective way to continued success with short-form content. Stagnation means death.
Related: I Built a Social Media Following of 1 Million in 30 Days. Here’s How You Can, Too.
Build with intention
As you’re gaining traction and strategizing how you’re going to create and when you’re going to post, it’s important to continue focusing on building with intention. There are tons of companies out there offering mass engagement on social platforms. While that may come off as enticing at first, cutting corners and being inauthentic will eventually damage your brand. We all want followers and higher engagement, but if you’re not focusing on the value-add to consumers and instead focusing on following and unfollowing thousands of accounts a day, you won’t sustain an audience.
Although shadowbanning isn’t as common as people think, the two below ways are the biggest drivers to actually seeing a temporary shadowban:
- Frequent spam-like engaging and following of accounts. Focus on organic and intentional growth. Engage with your audience and with potential consumers through hashtag searching and recommended content. Don’t mass-follow people hoping you get a follow back. This is a great way to receive a temporary decrease in reach.
- Follow the individual platforms’ Community Guidelines. Posting content that is not appropriate for general viewing will result in temporary bans (and can lead to permanent suspensions). These apps will automatically flag these kinds of videos and content moderation staff will then take a closer look at your profile.
In short, don’t post illegal or graphic content and don’t spam people. If you’re being intentional with what you create and how you grow, you likely aren’t shadowbanned and aren’t going to be.
Ultimately, it’s important to remember that users are distracted by other content as well as things happening in their everyday lives. Create content with that in mind and instead of trying to compete, carve out a unique differentiator for your accounts. It is your responsibility to build a safe environment for your followers, no one else’s. If you drift from that approach, you may receive an actual shadowban — but remember, in the case of checking all of the boxes, you’re probably not shadowbanned, it might just be time to make a change.
Related: How TikTok Changed the Social Media Game With Its Unique Algorithm
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Ashtamudi is a one-of-a-kind destination located in the picturesque region of Kollam in Kerala. It is an ideal spot to escape urban chaos, let your guard down, unwind and rejuvenate. The serene beaches and the azure backwaters of Ashtamudi have pleased many kings, environmentalists, bards, and photographers for ages. It is a place where history and age-old traditions are kept alive.
While tourists of all kinds and age groups come to this beautiful town to enjoy a blissful holiday, it is known as a place to relax and rejuvenate and attracts many young couples and those who wish to go for ayurvedic treatment. You can start your holiday to Ashtamudi by booking your stay at the Club Mahindra Ashtamudi resort in Kollam. It is one of the most premium resorts in Kerala, where you get the novelty of staying in a floating cottage over the luminous Ashtamudi backwaters.
If you are wondering what is so special about this resort, let us tell you why it is the best haven to rejuvenate and enjoy a memorable holiday.
Beautiful location
If love at first sight happens for real, you will surely fall in love with the Club Mahindra Ashtamudi resort immediately. Located close to the serene backwaters, you get an uninterrupted view of the azure backwaters from your cottage.
The fairy tale-like setting around the resort adds a whole new level of charm to your holiday experience, calming your mind and making you feel relaxed. The serene setting with gleaming waters and the swaying palm and coconut trees also make the perfect backdrop for some stunning Instagram-worthy pictures!
Traditional décor meets modern amenities
A relaxing holiday is all about being yourself and being in the moment, right? Well, the Club Mahindra Ashtamudi allows you to do just that. Rated as one of the best resorts in Ashtamudi, it has a personality of its own.
The resort has beautiful, traditional Kerala-style décor highlighted by the pictures of the festival celebrations, wildlife, and local sightseeing spots. The interior décor in the rooms is even better, creating a soothing environment to let your mind relax and forget about life’s worries.
To add to the comfort are the modern amenities. From a sprawling pool to open gardens and a fully equipped gym, you have everything you ever need to relax and enjoy.
Fine dining experience
When you travel anywhere, tasting the local food is a vital aspect of the overall experience. During your stay at the Club Mahindra Ashtamudi resort, you can be sure to have a delightful dining experience.
The chefs at the restaurants in the resort create a special menu for every meal, which includes a range of local delicacies and other popular dishes from all over India. They ensure that each meal is an unforgettable experience.
From the delicious fish curry to the mouth-watering payasam, you can taste the best Kerala food that you may not get even at the top restaurants in Ashtamudi.
Ayurvedic massage and body treatment
Kerala is known for its age-old ayurveda-based massages and body treatments. The ancient techniques have proven effective in treating many diseases and body issues. Besides, these massages offer incredible comfort and a sense of relaxation. You can pamper yourself with an ayurvedic massage at the in-spa in Club Mahindra Ashtamudi resort.
The spa offers you a wide range of body treatment and massage options, and you can choose any one as per your choice. For complete relaxation and body massage, you can choose Shirodhara. If you have any other specific body issues, you can speak to the masseur, and they will suggest you the appropriate treatment.
The experts at the spa use ancient massaging techniques and the best-quality oils for all procedures. At the end of the treatment, you can be assured of feeling lighter, better and fully rejuvenated.
Perfect base for local sightseeing
There are many beautiful places to visit in Ashtamudi, and the most popular sites are close to the resort, making it the perfect base for local sightseeing. Some of the must-visit places in Ashtamudi include –
• Punalur (distance from Club Mahindra Ashtamudi resort – 54 km approx.)
• Kottukal Cave Temple (distance from Club Mahindra Ashtamudi resort – 52.6 km approx.)
• Jatayu’s Earth Centre (distance from Club Mahindra Ashtamudi resort – 51 km approx.)
• Munroe Island (distance from Club Mahindra Ashtamudi resort – 25 km approx.)
• Kollam Beach (distance from Club Mahindra Ashtamudi resort – 15.1 km approx.)
• Thangassery Lighthouse (distance from Club Mahindra Ashtamudi resort – 13.5 km approx.)
So, Club Mahindra Ashtamudi resort ticks all the boxes in terms of what you may look for in a resort to enjoy a relaxing holiday. Pack your backs, get your bookings done at the resort, and rest assured you will have the best holiday!
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
Travelling to Shimla is a major travel goal for many. And it is no surprise why? After all, there can be no mortal being that cannot be charmed by the alluring and enigmatic beauty of the mighty Himalayas. Located on the foothills of the Himalayas in Himachal Pradesh, Shimla is one of the most popular tourist destinations in India.
Popularly known by its moniker, ‘the Queen of hill stations,’ the city is a gateway to all your Himalayan adventures. Once the summer capital of the British during the colonial era, Shimla, with all its natural splendours, Victorian-style monuments, evergreen forests, pristine lakes, and fascinating history, never fails to leave you enthralled.
With plenty of things to do and places to visit in Shimla, you need at least five to six days to explore the city comfortably at your pace and have a fun holiday. Speaking of a memorable holiday, you can get the best experience by booking your stay at the Club Mahindra Kandaghat resort, one of the most premium resorts in Himachal Pradesh. This abode of peace and unmatched holiday experiences is a short distance away from bustling Shimla. That is one of the many reasons why you would love this property, below are others.
1. Club Mahindra Kandaghat resort has a reputation for offering guests the most comfortable and spacious rooms. Also, each room offers you a spectacular, uninterrupted view of the vast valley, and you can wake up to this view every day.
2. One of the reasons why Club Mahindra Kandaghat is rated among the top resorts in Shimla is because it boasts of world-class amenities. You have all the facilities you need to enjoy a relaxing and comfortable holiday and have a gala time with your family. You have amenities like – a sprawling swimming pool, a world-class spa that offers ayurveda-based massages and body treatments, a fully-equipped gymnasium, a souvenir shop, a library, an activity zone for kids and more.
3. During your stay at the Club Mahindra resort, you can enjoy tasting the best of local foods as the chefs at the in-house restaurant prepare a special menu every day to give you an unforgettable dining experience. If you have any specific dietary preference or want to order any particular dish off the menu, you can request the chef, and they will be happy to prepare it for you. The in-house restaurant of the resort is one of the best restaurants in Kandaghat.
4. The strategic location of the Club Mahindra Kandaghat resort makes it easier for you and your family to get around the city and visit all the famous sightseeing spots without any hassles. Whilst there are many places to visit in Shimla, here are some of the must-visit spots:
• Kufri (distance from Club Mahindra Kandaghat Resort – 40.2 km approx.)
• Mall Road (distance from Club Mahindra Kandaghat Resort – 25.9 km approx.)
• Chadwick Falls (distance from Club Mahindra Kandaghat Resort – 25 km approx.)
• Mashobra (distance from Club Mahindra Kandaghat Resort – 36.1 km approx.)
• The Ridge (distance from Club Mahindra Kandaghat Resort – 25.7 km approx.)
5. Throughout your stay at Club Mahindra Kandaghat Resort, you can be assured that you will never have a dull moment as the resort offers many outdoor and indoor experiences to suit your and your family’s preferences. You have many options, from going on a family expedition to explore an Apple orchard to taking a cooking class with your child and partner.
Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.
By Peter Boyd, a Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing.
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Blogging offers a low-cost way for law firms to attract new clients and stay top of mind with referral sources. But there is nothing more frustrating than setting aside time to plan blogs only to have your mind draw a blank when it comes to picking a topic.
While many firms choose to use their blog as a vehicle to show off accomplishments, there are many other options for subjects that can increase your appeal to potential clients and enhance relationships with current clients.
1. Answer Some Of The Questions You Get Most Often
Off the top of your head, you can probably think of a few questions that current or prospective clients ask frequently. If your firm has staff who interact with clients frequently, check with them to see what questions they find themselves answering repeatedly. For future topic ideas, start keeping a list or have someone on staff keep a list of client questions.
This type of blog can be especially helpful to members of the public who are looking for information, and when your site becomes an authority on the subject, that can improve your credibility with search engines, which can lead to improvements in search results.
2. Discuss Changes In The Law Or Developments In A Related Business
New statutes or regulations that affect your area of practice are a natural topic for a blog. Changes in judicial or administrative procedures also make good blog topics because they provide information that can be extremely helpful to clients in your practice area. Like blog posts that cover popular questions, blogs explaining the impact of legal changes can prove to be popular and authoritative posts that can help boost your website’s SEO.
In addition to statutes and regulations, consider writing about judicial opinions involving your practice area, even if they involve a different jurisdiction. They may serve as a persuasive authority or signal a coming trend. At the very least, they can provide arguments that could appeal to prospective or current clients.
Industry developments with a connection to your practice area can also provide topics for a law firm blog. For instance, personal injury lawyers could discuss the effect of new driver-assist features on cars. Divorce lawyers might blog about trendy practices such as birdnesting.
3. Surprise Or Entertain The Reader
Some of the blogs that can appeal most to readers are those that start out with a surprise. Discussing little-known laws or fun facts can provide the full topic for a post or just serve as an attention-getting introduction.
Did you know that there’s a National Lost Sock Memorial Day? How about National Lima Bean Respect Day? Highlighting little-known commemorations can provide a great lead-in for certain topics. More traditional holidays also work well as a source for blog topics, such as writing about VA long-term care benefits for Veterans Day during November. These blogs can be fun for writers as well as readers.
4. Expand On Topics Covered In Your Practice Area Pages
A well-constructed website contains informational pages that delve into your practice areas and the services you provide to clients. You can use your blog to explore additional areas or expand on information introduced in your practice area pages.
For instance, an estate planning attorney might go into detail about funding a revocable trust or the various steps involved in the probate process. A personal injury lawyer might discuss what not to do after a car accident. A criminal lawyer might discuss a probation-before-judgment program.
5. Share Information You Wish Clients Understood
Law firms can even use their blogs to make their job a little easier by explaining things they wish their clients knew. They might discuss the etiquette for an online hearing or what to expect in a deposition. A blog could explain what a firm provides in an initial consultation or how clients should prepare for a mediation session. They can also use blogs to reinforce information contained on the practice area pages, such as explaining how comparative negligence can reduce a settlement or verdict.
Getting Help With Blogs And Blog Topics
If an obvious topic does not come to mind, scan posts that others in your practice area have written, particularly those in different cities or regions of your state. You might also talk to your marketing staff or consultant. They should be able to suggest valuable topics that will build your credibility with potential clients and with search engines.
You can also outsource the entire blog process, although you should reserve the right to approve any posts before they go live and to insist on quality work befitting your firm. Blogs can serve as a valuable tool, and they need to provide accurate information, but they are only a small part of the big picture and should not take an inordinate amount of firm resources.
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