How Techreo Provides World-Class Financial Services to the Underbanked
Techreo is quickly becoming the top financial solution for the underbanked throughout Mexico. Their unique and holistic approach and experienced team have afforded the company a 2x month over month revenue multiple since its launch in January 2022. Partnered with a major Mexican financial institution, the company provides an easy-to-use app that can be downloaded […] The post How Techreo Provides World-Class Financial Services to the Underbanked appeared first on Disrupt Magazine.
Techreo is quickly becoming the top financial solution for the underbanked throughout Mexico. Their unique and holistic approach and experienced team have afforded the company a 2x month over month revenue multiple since its launch in January 2022.
Partnered with a major Mexican financial institution, the company provides an easy-to-use app that can be downloaded to a tablet or smartphone. The app offers customers banking solutions like a savings account, insurance, business loans, personal loans, financial education, bill pay, investment options and payment processing to the 55% of Mexicans that don’t have a banking account.
With more than 80,000 customers to date and more being added every second, it’s safe to say that people love the low friction opportunity to become banked. Techreo services individuals; to sign up, you just need your Mexican ID.
Techreo Business Model
Techreo provides the technology and marketing platform, and the regulated financial entities provide the financial products and services. They use a digital and traditional marketing approach to reach millions of customers throughout the regions they work in.
The company profits when a customer purchases a loan or other service from the financial institution, the fees for each service are negotiated with the institution. Their exponential growth can be attributed to people signing up through the referral program, with a certain percentage taking out loans.
Techreo Customer Acquisition
Customer acquisition in the financial sector is costly. In the US, it costs banks an average of $200 to acquire a new customer. Techreo spends a fraction of that. The Google Ads savvy team has optimized their Google Ad campaign strategy to bring their customer acquisition cost via that channel down to $1. Their total efforts lie between $5 and $6, and 70% of new customers come through their referral program — where participants are awarded when someone downloads the app and enters their code. So, over the course of six months, the company gained close to 50,000 customers through word-of-mouth marketing.
Techreo brings financial services to the underserved. They offer this population a bridge for cash and inclusion in the financial system in an efficient way. The application is user-friendly, and the company focuses on customer acquisition for regulated financial entities.
Through their work, not only will they be providing the lower income segment with financial solutions, but they are also promoting economic development by making loans and other financial products much easier to access.
The team, with its more than 17 years of experience offering financial services to the underserved, identified the gap between fintech and the underbanked — and created Techreo to solve the problem.
The application’s huge success is a testament to how solutions such as this one are lacking in Latin America. Now that they have gone viral in Mexico, they have plans to speak with financial institutions throughout Latin America and start raising a Series A round of funding to support the expansion.
The post How Techreo Provides World-Class Financial Services to the Underbanked appeared first on Disrupt Magazine.