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Berlin-based design platform Kittl raises $11.6M Series A to take on Adobe and Canva • TechCrunch

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To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PST, subscribe here.

Did you know you can buy 3D printed key caps to replace, say, your escape key with a cat? Today, that’s our delightful little morsel of whimsy, courtesy of Frederic’s review of a new keyboard (scroll all the way to the bottom for a photo of the adorable little kitteh). — Christine and Haje

The TechCrunch Top 3

  • Imitation is the sincerest form of flattery: Mike writes that Kittl is carving out a piece of the graphics world dominated by giants like Canva and Adobe, raising $11.6 million in Series A capital for its design platform that it says “easily turns ideas into graphic products” without the tough learning curve of other platforms.
  • This startup is turning up the heat: European smart thermostat startup Tado was planning to go public, but instead went after another round of funding, gathering up $46.9 million as it pursues profitability. Paul has more.
  • “It’s always crypto winter being a Black founder”: That’s how Iddris Sandu, Spatial Labs’ founder, described going after funding for his web3 company. The infrastructure and hardware company picked up $10 million in seed funding to create products and shopping experiences using augmented reality, Dominic-Madori writes.

Startups and VC

Fintech startup Stripe has set a 12-month deadline for itself to go public, either through a direct listing or by pursuing a transaction on the private market, such as a fundraising event and a tender offer, according to sources familiar with the matter. The news comes as a surprise considering the rather dry public market activity in the tech world, Mary Ann and Natasha M report.

There was a brief, beautiful moment for a few months in 2021 when it felt like robotic investments might be immune to broader market forces. We all fundamentally and implicitly understood this to not be the case, but it was a nice moment nevertheless, Brian muses. Now, however, it’s becoming clearer that the thing we thought was happening with robotic investments is definitely happening.

Another handful of tech-newsy goodness:

Teach yourself growth marketing: How to perform growth experimentation through A/B testing

Image Credits: SCIENCE PHOTO LIBRARY (opens in a new window) / Getty Images

Despite the myth, sharks don’t need to keep swimming to keep breathing. Early-stage startups, on the other hand, are not so fortunate.

If driving growth is a priority, companies must run an ongoing series of A/B tests that can help refine marketing messages and make their product pipelines more relevant to customers’ needs.

In part three of a five-article series on growth marketing fundamentals, Jonathan Martinez explains how to properly manage A/B tests, identify statistical significance when reviewing data, and prioritize experiments that maximize reach and impact.

Three more from the TC+ team:

TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!

Big Tech Inc.

In a census of its own making, GitHub says it has 100 million active users, Paul reports. This is a substantial jump from the 3 million it had 10 years ago and even a healthy increase from just three months ago when Microsoft, which acquired the company five years ago, announced GitHub had over 90 million users.

Meanwhile, law enforcement agencies in the United States and Europe got together to seize Hive’s ransomware infrastructure, including leak sites and decryption keys, Carly reports. She writes that Hive is “one of the most prolific ransomware operations,” focusing mainly on healthcare and public health entities, claiming responsibility for breaches at Illinois-based Memorial Health System in August 2021 and most recently targeting Tata Power, a top power-generation company in India, in October.

And we have four more for you:

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Activist investor Elliott ditches director nomination plans for Salesforce

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Activist investor Elliott Investment Management won’t be proceeding with plans to nominate its own directors to Salesforce’s board, citing improved performance and a clearer “focus on value creation” from the enterprise software company.

Elliott — one of five activist investors within Salesforce’s ranks — announced ahead of Salesforce’s recent Q4 earnings that it was pushing several of its own candidates toward the Salesforce board after a turbulent 2022 for the company. However, after a return to financial form for Salesforce, beating growth forecasts and announcing more shareholder returns, it seems this has been enough to convince Elliott that Salesforce has corrected course.

In a joint statement today, the companies said that in light of Salesforce’s recently announced “profitable growth framework” dubbed “New Day,” alongside its strong fiscal year 2023 and a slew of additional “transformation initiatives,” Elliott won’t pursue its director nominations.

“I have great respect for Marc [Salesforce co-founder and CEO Marc Benioff] and his team, and I have become deeply impressed by their strong ongoing commitment to profitable growth, responsible capital return and an ambitious shareholder value creation plan,” Elliott managing partner Jesse Cohn noted in a press release.

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First Citizens to acquire Silicon Valley Bank

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First Citizens BankShares has agreed to buy Silicon Valley Bank, the California lender that served as lifeblood of thousands of startups and whose collapse sent shockwaves through the financial sector, the Federal Deposit Insurance Corporation said on Monday.

The deal includes the purchase of about $72 billion assets of Silicon Valley Bank at a discount of $16.5 billion. About $90 billion in securities and other assets of the California-based lenders will remain “in receivership of disposition” by the U.S. Federal Deposit Insurance Corporation.

The announcement comes weeks after the FDIC seized control of Silicon Valley Bank on March 10 after a run on deposits made the lender insolvent. The 17 former branches of Silicon Valley Bank will open as First Citizens Bank on Monday, the FDIC said.

“In addition, the FDIC received equity appreciation rights in First Citizens BancShares, Inc., Raleigh, North Carolina, common stock with a potential value of up to $500 million,” the FDIC said in a statement.

Before the collapse, the Silicon Valley Bank was the 16th largest bank in the U.S. Its meltdown was the largest bank failure in the U.S. since the 2008 financial crisis.

More to follow.

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Microsoft says it has stopped its Xbox Game Pass $1 trial offer

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Microsoft has stopped its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass. The trial has been available for years, with brief periods where it wasn’t always available in certain markets, and it now looks like Microsoft is considering new promotions instead.

“We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future,” says Kari Perez, head of global communications at Xbox, in a statement to The Verge.

The $1 trial has allowed people to sign up to Xbox Game Pass for a month, before the full Xbox Game Pass Ultimate subscription kicks in at $14.99 per month or $9.99 a month for the PC- or console-only subscriptions. It’s been a great way to recommend the service to a friend or family member, but we’ll now have to wait to see what these “different marketing promotions” are for new members.

Microsoft has also been working on its Friends & Family plan for Xbox Game Pass Ultimate. The plan lets you share Xbox Game Pass Ultimate benefits with up to four other friends or family members. Pricing in Ireland is set at €21.99 per month (nearly $24), working out to less than $5 per person.

Microsoft expanded this Friends & Family plan to New Zealand, South Africa, Chile, Hungary, Israel, and Sweden recently, but it’s still not available in many European markets or the UK and US. This $1 trial removal could be a sign that Microsoft is getting ready to expand Friends & Family even further, after trialing this new subscription for less than a year.

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