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VC Dayna Grayson tees up a talk on TAM at TechCrunch Early Stage • TechCrunch

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Do you dream of becoming a dominant player and capturing your total addressable market (TAM)? Who can blame you? But one of the most common mistakes many early-stage startup founders make is calculating a TAM that’s not necessarily accurate or obtainable.

Understanding TAM is essential for startup success — especially in a down market when VC dollars are harder to come by. That’s why we’re thrilled that Dayna Grayson, the co-founder and general partner at Construct Capital, will join us onstage at TechCrunch Early Stage on April 20 in Boston, Massachusetts.

In a session called “How to Tell Your TAM,” Grayson will help you understand what TAM is, what it’s not, and how founders should discuss this vital metric with investors.

If you don’t know your TAM from your SAM (serviceable addressable market) or SOM (serviceable obtainable market) — and even if you do — Grayson will shed light on what you need to know, pitfalls to avoid and how to represent an accurate picture of your TAM.

All TC Early Stage sessions leave plenty of time for Q&A, so take advantage of Grayson’s expertise and bring your questions.

Dayna Grayson is co-founder and general partner of Construct Capital, an early-stage venture firm that invests in founders building technology to transform our economy’s foundational industries — from manufacturing to mobility. One of the first venture capitalists to work on transforming these sectors through software-based models, Grayson backed companies creating advances in manufacturing, automation and vertically integrated consumer brands.

Grayson focuses on early-stage investments and investing behind the accelerating changes within industries that make up half our economy’s GDP. Some of Construct Capital’s investments include Copia, Veho, Hadrian, The Rounds and Verve Motion.

Before founding Construct Capital, Grayson served as partner — and lead investor from the earliest stages — at NEA. She sat on company boards, including Desktop Metal, Tulip, Onshape and Framebridge, among others. She also led investments in Guideline, Formlabs, Evenly and Neural Magic.

Grayson is a graduate of the University of Virginia (Systems Engineering) and Harvard Business School, where she serves as a venture partner today.

TechCrunch Early Stage sessions give attendees plenty of time to engage, ask questions and walk away with a deeper, working understanding of topics and skills that are essential to startup success. Buy an early-bird founder ticket now and save $200.

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Activist investor Elliott ditches director nomination plans for Salesforce

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Activist investor Elliott Investment Management won’t be proceeding with plans to nominate its own directors to Salesforce’s board, citing improved performance and a clearer “focus on value creation” from the enterprise software company.

Elliott — one of five activist investors within Salesforce’s ranks — announced ahead of Salesforce’s recent Q4 earnings that it was pushing several of its own candidates toward the Salesforce board after a turbulent 2022 for the company. However, after a return to financial form for Salesforce, beating growth forecasts and announcing more shareholder returns, it seems this has been enough to convince Elliott that Salesforce has corrected course.

In a joint statement today, the companies said that in light of Salesforce’s recently announced “profitable growth framework” dubbed “New Day,” alongside its strong fiscal year 2023 and a slew of additional “transformation initiatives,” Elliott won’t pursue its director nominations.

“I have great respect for Marc [Salesforce co-founder and CEO Marc Benioff] and his team, and I have become deeply impressed by their strong ongoing commitment to profitable growth, responsible capital return and an ambitious shareholder value creation plan,” Elliott managing partner Jesse Cohn noted in a press release.

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First Citizens to acquire Silicon Valley Bank

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First Citizens BankShares has agreed to buy Silicon Valley Bank, the California lender that served as lifeblood of thousands of startups and whose collapse sent shockwaves through the financial sector, the Federal Deposit Insurance Corporation said on Monday.

The deal includes the purchase of about $72 billion assets of Silicon Valley Bank at a discount of $16.5 billion. About $90 billion in securities and other assets of the California-based lenders will remain “in receivership of disposition” by the U.S. Federal Deposit Insurance Corporation.

The announcement comes weeks after the FDIC seized control of Silicon Valley Bank on March 10 after a run on deposits made the lender insolvent. The 17 former branches of Silicon Valley Bank will open as First Citizens Bank on Monday, the FDIC said.

“In addition, the FDIC received equity appreciation rights in First Citizens BancShares, Inc., Raleigh, North Carolina, common stock with a potential value of up to $500 million,” the FDIC said in a statement.

Before the collapse, the Silicon Valley Bank was the 16th largest bank in the U.S. Its meltdown was the largest bank failure in the U.S. since the 2008 financial crisis.

More to follow.

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Microsoft says it has stopped its Xbox Game Pass $1 trial offer

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Microsoft has stopped its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass. The trial has been available for years, with brief periods where it wasn’t always available in certain markets, and it now looks like Microsoft is considering new promotions instead.

“We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future,” says Kari Perez, head of global communications at Xbox, in a statement to The Verge.

The $1 trial has allowed people to sign up to Xbox Game Pass for a month, before the full Xbox Game Pass Ultimate subscription kicks in at $14.99 per month or $9.99 a month for the PC- or console-only subscriptions. It’s been a great way to recommend the service to a friend or family member, but we’ll now have to wait to see what these “different marketing promotions” are for new members.

Microsoft has also been working on its Friends & Family plan for Xbox Game Pass Ultimate. The plan lets you share Xbox Game Pass Ultimate benefits with up to four other friends or family members. Pricing in Ireland is set at €21.99 per month (nearly $24), working out to less than $5 per person.

Microsoft expanded this Friends & Family plan to New Zealand, South Africa, Chile, Hungary, Israel, and Sweden recently, but it’s still not available in many European markets or the UK and US. This $1 trial removal could be a sign that Microsoft is getting ready to expand Friends & Family even further, after trialing this new subscription for less than a year.

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